The organizational structure of Xiaomi has undergone major changes. Recently, Xiaomi issued a document announcing organizational adjustment. Among them, the original Xiaomi product department and Redmi product department of the mobile phone department merged to form the mobile phone product department, and the organizational structure of Xiaomi has undergone major changes.
The organizational structure of Xiaomi has undergone major changes. 1 Xiaomi's mobile phone business ushered in a round of organizational restructuring and personnel changes on the eve of the Dragon Boat Festival.
In this adjustment, the original Xiaomi product department and Redmi product department merged to form the mobile phone product department, which consists of Xiaomi product department, Redmi product department and Pad product department. Ling was appointed as the general manager of the mobile phone products department, reporting to Lu He, senior vice president of the group, and the president of the mobile phone department.
Shi Shasha is the head of Xiaomi product department of mobile phone product department, reporting to Ling Xiaobing, general manager; Guo Ruimin is the head of the Pad product department of the mobile phone product department, reporting to the general manager Ling Xiaobing; Ling Xiaobing is also the head of Redmi's product department.
Prior to this, Ling was the product manager of Redmi, reporting to Lu He, and Shi Shasha was the product director of Xiaomi's mobile phone, reporting to Chang Cheng. At the end of this year 1, Chang Cheng, vice president of Xiaomi Guanxuan Group and general manager of Xiaomi Mobile Phone Products Department, left his post, and his work was managed by Adam Gao, president of Xiaomi Mobile Phone Department.
"It is mainly based on the adjustment to improve efficiency." A Xiaomi person said that after this adjustment, the mobile phone product portfolio is in one department, which is conducive to the enjoyment of resources and the improvement of efficiency.
However, in the view of a person close to Xiaomi, this organizational adjustment is related to the weak growth of Xiaomi's mobile phone. "Xiaomi's mobile phone market is declining, and the mobile phone business is currently weak. The most direct purpose of adjustment is to increase sales. "
Prior to this, the market has reported that domestic mobile phone manufacturers including Xiaomi have cut orders.
A person familiar with Xiaomi's mobile phone industry revealed that Xiaomi's original annual shipment target was 65.438+0.9 billion units, and now it has dropped to 65.438+0.5 billion units.
The quarterly report released by Xiaomi two weeks ago showed that the revenue of Xiaomi's smartphone business in the first quarter of this year was 45.8 billion yuan, down from 51500 million yuan in the same period last year11%; Xiaomi's global smartphone market shipped 38.5 million units, down 2 1.4% from 49 million units in the same period last year.
In the second quarter of last year, Xiaomi smartphone surpassed Apple with a market share of 17% and was promoted to the second place in the world for the first time. To this end, Lei Jun specially sent a letter to all employees, describing it as "a fantastic achievement and a major milestone in the history of Xiaomi's development".
In his 10th anniversary speech, Lei Jun emphasized that Xiaomi's task is to truly stand second in the world. But in the third quarter, Xiaomi lost the first place in Europe, Southeast Asia and other markets, and global shipments fell back to the third place. In the fourth quarter of last year, Xiaomi still failed to meet Lei Jun's expectations, and global shipments still ranked third.
In addition to OPPO and vivo, Xiaomi is more glorious as a competitor. In the fourth quarter of last year, Glory ranked third in China's smartphone market with a market share of 17% in China, and has entered overseas markets. Not long ago, Zhao Ming, CEO of Glory, said in an interview with the media that this year is the first year of glory overseas, and the company will allocate a lot of resources abroad to compete with the international market and find new business growth points.
As can be seen from the public information, Xiaomi hopes to seek growth points in Eastern Europe, the Middle East and Africa.
In order to "grab food" with OPPO and vivo, Xiaomi also opened more stores and sank to their hinterland. By the end of March this year, Xiaomi had opened more than 10500 Xiaomi homes in China. However, expanding channel coverage has not significantly promoted performance growth.
It is worth mentioning that in recent years, the organizational structure adjustment of Xiaomi has become extremely frequent. According to media statistics, Xiaomi made more than 30 adjustments to the organizational structure and personnel appointment last year.
In fact, on the same day that Xiaomi released the quarterly report, the employees of the company also received the notice of organizational adjustment and cadre appointment within the group.
In that notice, the organization department of the Group was renamed as the General Cadre Department of the Group; Ran Xu is the general manager of the strategic cooperation department of the Group and reports to Wang Xiang, President of the Group. The notebook computer department was merged into the mobile phone department, and Gao Zheng, general manager of the notebook computer department, reported to Adam Gao, president of the mobile phone department.
"Every adjustment is due to business pressure, but the effect will follow up." The above-mentioned person close to Xiaomi said, "6 18 this year will be the first' big test' for Xiaomi to test this organizational adjustment."
The organizational structure of Xiaomi has undergone major changes. 2 Xiaomi recently issued a document announcing organizational adjustment, and the structure has undergone major changes.
Among them, the original Xiaomi product department and Redmi product department of the mobile phone department merged to form the mobile phone product department, with Ling as the general manager of the mobile phone product department and reporting to the senior vice president Lu and the president of the mobile phone department of the group.
At the same time, there are Xiaomi product department, Redmi product department and Pad product department under the mobile phone product department.
Shi Shasha is the head of Xiaomi product department of mobile phone product department;
Guo Ruimin served as the director of Pad products department of mobile phone products department;
The head of Redmi's product department is also Ling Xiaobing.
It is reported that the general manager of Xiaomi's mobile phone products department has been held concurrently by Adam Gao, president of the mobile phone department, after his long-term resignation. This time, this part of the vacancy has been solved.
In addition, it is worth noting that now Xiaomi product department, Redmi product department and Pad product department belong to the same department in principle, and the product cooperation among the three parties may be more flexible.
The following is the full text of the email:
Dear Xiaomi, the management of the group has decided to make the following organizational adjustments and cadre appointments:
1. The original Xiaomi product department and Redmi product department merged to form the mobile phone product department, which consists of Xiaomi product department, Redmi product department and Pad product department. Ling was appointed as the general manager of the mobile phone products department, reporting to Lu He, senior vice president of the group, and the president of the mobile phone department.
1. Appoint Shi Shasha as the head of Xiaomi product department of mobile phone product department, and report to general manager Ling.
2. Appointed as the head of Pad product department of mobile phone product department, reporting to general manager Ling.
The person in charge of 3.3. The product department of Redmi is Ling.
I hereby inform you that this appointment will take effect on this day.
The organizational structure of Xiaomi has undergone major changes. 3 Xiaomi recently issued a document announcing organizational adjustment. Xiaomi's product department and Redmi's product department merged to form the mobile phone product department, and Ling Xiaobing served as the general manager of the mobile phone product department.
It is reported that the mobile phone product department consists of Xiaomi product department, Redmi product department and Pad product department, and Shi Shasha is the head of Xiaomi product department of mobile phone product department; Guo Ruimin served as the director of Pad products department of mobile phone products department; The head of Redmi's product department is also Ling Xiaobing.
This adjustment is also related to the previous departure of Chang Cheng.
In June of this year, 65438+ 10, Xiaomi released an internal document, announcing Chang Cheng, former vice president of the group and general manager of Xiaomi's mobile phone products department, leaving his post. After Chang Cheng left his post, Adam Gao, president of the mobile phone department, also served as general manager of Xiaomi's mobile phone products department.
This adjustment, on the one hand, is to solve the vacancy after the routine; On the other hand, it is also conducive to strengthening the synergy between Xiaomi mobile phone, red rice mobile phone and tablet products.
It is worth mentioning that a digital blogger exposed an organizational document of Xiaomi Group, which showed that Xiaomi's notebook department was merged into the mobile phone department, and Gao Zheng, general manager of the notebook computer department, reported to Adam Gao, president of the mobile phone department, on the grounds of strengthening the interconnection between mobile phones and notebooks and improving the cooperation efficiency.
According to Xiaomi's financial report for the first quarter of 2022 released in May, as of March 2022, the number of monthly active users of MIUI in the world and Chinese mainland reached a record high. Among them, the number of monthly active users of MIUI worldwide reached 529 million, a year-on-year increase of 65.438+38 million; The number of monthly active users of MIUI in Chinese mainland reached 6.5438+35.6 million, a year-on-year increase of 6.5438+0.7 million.