Stationery brand
In life, the clothes we wear and the articles we use more or less reflect a personality and taste, and so does stationery.
The yearning and obsession with Chinese stationery is more like the process of stationery lovers' consumption in advance, and it also reflects their pursuit of quality life. When I was a child, I didn't know the brand when I went to a stationery store to buy stationery, and there were not many brands to choose from.
When brands such as Bai Le, Muji, Zebra, Guoyu, Moleskine and Faber-Carlton entered China one after another, China consumers' brand awareness became stronger and stronger. Even if they bought a pen, an eraser and a notebook, they would look for a certain brand.