How do real estate agents make money?

1, earning a huge price difference.

There used to be a saying in the real estate agency industry: "Not open for half a year, open for half a year", which means that the second-hand housing real estate agency in Shanghai earns the price difference, and the money earned at one time is equivalent to the income of half a year or several years. Generally speaking, there are two main ways for real estate agents to earn the difference: 1) Real estate agents directly access the transaction, that is, when they see the houses with lower quotations, real estate agents buy them at their own expense and then sell them in reverse; 2) Negotiate with the buyer directly without the owner by entrusting the agent and selling at a high price. shzyshange44

In the process of rising housing prices of second-hand houses in Shanghai, real estate agents generally buy their own houses and then sell them to earn the difference and further push up housing prices.

For "eating the difference", the relevant departments have always prohibited it. The Ministry of Housing and Urban-Rural Development, the National Development and Reform Commission and the Ministry of Human Resources and Social Security jointly issued the Measures for the Administration of Real Estate Brokers, which stipulates that real estate brokerage institutions and personnel shall not engage in illegal acts such as earning price difference, assisting in signing "yin-yang contracts" or providing brokerage services for houses that do not meet the trading conditions and are prohibited from trading.

Therefore, if you have conclusive evidence that the real estate agent "ate the difference" in the transaction, you can recover the loss through legal channels.

2. The commission rate is very high.

The wages of real estate agents generally include basic salary and commission. Generally speaking, the commission is absolutely large. Beijing has issued a policy that the commission ratio of real estate agents should not exceed 2%, but in practice, every intermediary company is different. Shanghai second-hand housing real estate agency generally charges an agency fee of 2.7% by splitting its business content and taking advantage of policy loopholes.

3. The house price is rising.

Rising house prices are a big environment for real estate agents to make money and survive. The rise in house prices is completely good news for real estate agents. The commission for real estate transactions is generally 2% of the transaction price. The house price is low at the end of 20 14. For a house of 1 10,000, the agent received a commission of 20,000 in the morning. At the end of 20 15, stimulated by the national easing policy, house prices rebounded on 20 15. If the price of this house rises to 1.3 million, the intermediary can get a commission of 26,000. shhuang44ss

A year's rise in house prices may have little effect on the commission income of real estate agents. Let's take a look at the impact of 10 house price increase on intermediary income. According to the statistics of Shanghai Zhongyuan Real Estate Agency, from May to March, 2004, the house prices in Beijing, Shanghai, Guangzhou and Shenzhen rose by 374%, 346%, 505% and 420% respectively.

If the commission ratio remains unchanged, such a high increase means that the commissions of real estate agents in these four cities have at least tripled. Therefore, the level of housing prices has a great influence on real estate agents.

This work is very hard.

We do not rule out the existence of black real estate agents, but we cannot deny the hard work of real estate agents. Real estate agents not only have to receive customers, find houses and find customers every day, but also sign contracts and run business circles. In addition, they must continue to learn about real estate.

According to industry sources, the working hours of real estate agents are generally more than 13 hours, except for New Year's Eve to the third day. Customers come to see the house, salesmen must be on call, and meals are often not scheduled; Make 50 to 100 calls every day. It seems that the real estate agent is really hard.

Moreover, if you want an annual salary of one million, you need strong self-ability, such as how to flatter customers, how to make customers buy houses, how to attract customers, how to bargain with customers, how to turn shortcomings into advantages and so on. Shanghai

According to the data of real estate agency industry, the number of people engaged in real estate agency in China has exceeded one million, but only tens of thousands of people have qualification certificates, so the real estate agency industry is not standardized at present, and fraud involving real estate agencies often occurs. Therefore, when buying a house through a second-hand housing agency in Shanghai, you must be cautious, fully understand the contract before signing it, and the bills and documents in the transaction must be kept well.