China Mobile Games is the only company with IP as its core in China. China Mobile holds more than 3 1 IP license, and has 68 IPS, including well-known head IPS such as Navigator, Naruto, Legend of Fairy Sword and Chivalrous Man, Xuanyuanjian and Monopoly. These IP games have a natural user base and brand influence, which can attract a large number of players and fans. IP games have a longer life cycle and a higher payment rate. China mobile games also have bargaining power in terms of channels, which can better promote and distribute games.