"Simplicity but not simplicity" is Li Lang's design concept, and it is also the core value that Li Lang has carefully interpreted and interpreted for more than 20 years. From the initial "showing wisdom between choices", to the abandonment of the philosophy of "more is confusing, less is clear", and then to the lofty realm of "the world is unbounded and the mind is inclusive". Every step of exploration, simplicity and exquisiteness, breakthrough and tradition integration. In the unremitting solution, trade-off, sublimation, Li Lang's simple philosophy, which integrates China's wisdom, has merged into a simple new concept that embraces the world, bringing brand-new brand value experience to global business people.
Li Lang's outstanding brand charm has attracted many top designers to join. In 2002, Mr. Ji, the top ten designers in China and the highest designer award winner in China, joined us, which injected new soul into our product design. Its professional design level and international design concept perfectly interpret the essence of Li Lang's brand of "simplicity but not simplicity" and lead Li Lang to represent China men's wear on the international stage.