Brilliance Group went bankrupt, will BMW still cooperate?

Let's start with a conclusion. The cooperation between Huasheng Group and BMW will definitely be affected after bankruptcy, but we will cooperate in the future. After the news comes out recently, many people will ask what to do after Brilliance Group goes bankrupt. Specifically, it is analyzed from the following three points.

I. Introduction of Brilliance Group

Brilliance Group generally refers to Brilliance Automobile Group Holding Co., Ltd., so it is a main force with a high starting point in China automobile industry. Since 2020, according to the central decision, it has become a wholly-owned company approved by the Liaoning provincial government. 20 18, brilliance group cooperated with BMW 15 anniversary celebration. BMW Group and Brilliance Auto Group jointly announced that the cooperation agreement of BMW Brilliance will be extended to around 2040.

Second, the basic situation of BMW

BMW, which we often mention, is actually a German manufacturing enterprise, so it was established very early, as early as Munich 196 1 Germany. At the same time, this company created a lot in the 1930s. Famous sports cars and luxury cars. On 20 18, BMW Group and Brilliance Group announced the extension of the cooperation agreement. So when it comes to Brilliance Group and BMW, we can understand that Brilliance Group is BMW's agent in China.

3. Will Brilliance cooperate with BMW after bankruptcy?

Now it is almost certain that the bankruptcy and reorganization of Brilliance Group will not affect the cooperation with BMW, but will affect the brand BMW Brilliance. Because of the court's ruling, the bankruptcy reorganization procedure only involves the independent brands within Brilliance, not the joint venture brands such as BMW and Renault represented by Brilliance. Therefore, BMW will not be directly affected by the loss of its own brand due to poor management of Huashen Group.

Finally, many netizens are concerned about the impact on BMW after the bankruptcy of Brilliance Group. In fact, the impact will not be particularly great, and there will be cooperation in the future. I hope they can all overcome this difficulty together.