In addition, Horton recently announced that it will produce a COMMODORE car fueled by ethanol for the Australian market. Horton executives hope that the manufacture of this new car will prevent more than 3,000 workers from losing their jobs in the Adelaide automobile factory.
Affected by the global financial crisis, the Australian auto market has been hit. In addition, the high gasoline price in the past few months has greatly hit the sales of Australian cars. The head of Horton Company pointed out that Australian families now prefer economical cars with less fuel consumption to balance their expenses.