Mainly engaged in the development, production and sales of fashionable women's shoes. Main brand "Kiss? Since entering the market, Caterpillar has made remarkable achievements. Before entering the sales volume of fashionable women's shoes in 2002 10 (according to the statistics of China National Business Information Center). Two production plants * * * cover an area of 1.4 million square meters, and have four modern shoe-making production lines, with an annual output of 1 10,000 pairs of high-grade women's shoes.
Extended data
Customer orientation:
1, female 24-38 years old.
2. Influenced by some western cultures, but also attached to the traditional oriental culture.
3. Middle-class professional women are well-educated, economically independent and mature.
4. Pursue a more practical but not conservative consumption pattern, paying equal attention to both value and price.
5, mostly for daily wear.
Price positioning: medium to high, maintaining the level of mass consumption and reflecting a certain brand level.
Image positioning: rich in affinity, elegant and exquisite, mellow and emotional, to avoid the brand from the mass consumers.
Kisscat- official website