Why does a state-owned enterprise in Freda do direct selling?

Freda Pharmaceutical Group obtained the "People's Republic of China (PRC) Direct Selling License" issued by the Ministry of Commerce, and officially obtained the direct selling license on May 14, 2004.

The purpose of adopting direct selling is to be able to integrate the resources of the direct selling industry, integrate a variety of resources in a short time, save a lot of intermediate channel expenses and promote social employment, which is a potential sales method for them.