How to promote investor relations management

From the perspective of top-level design, enterprises should rebuild team, management and organizational culture, operational processes, products and services, improve the level of investor relations management through digital technology, and finally empower listed companies.

In this context, Futu's Research Report on IR Digitalization Trend in 2022 puts forward three paths and action suggestions for the digital transformation of investor relations management of listed companies.

First, it is often twice the result with half the effort to let the top leaders participate in reshaping organizational management and culture;

Second, digital transformation should be scene-driven, face actual needs and create value for enterprises;

Third, use technology to empower, deepen the daily work of investor relations departments, and make data truly become resources through big data analysis and mining.