20 12 On May 29th, Cheng Xingguo, a leading domestic brand operator, and China, a brand team of Li Xinzhong International Holdings, formally signed a global brand authorization strategic cooperation agreement. In the future, Cheng Xingguo will fully undertake the global brand operation management business of Team China, and Fanmei brand Team China will open a new brilliant chapter under the professional brand management and brand expansion of Cheng Xingguo International.
America's Cup Regatta is one of the most prestigious and oldest sports events in the world, with a history of over 65,438+0.50 years. It is the most influential and prestigious sailing event. Together with the Olympic Games, the World Cup and Formula One racing, it is called "the four most influential traditional sports events in the world". Team China was founded in 2005 by China team led by Wang Chaoyong in cooperation with French Challenger Company, aiming to integrate young sailing rookies from China with experienced professional sailors, so as to exercise the team and accumulate experience in the most prestigious sailing competition.
At the 32nd America's Cup Regatta, China participated in this year's America's Cup with its self-developed sailboat "Son of the Dragon". This is the first time that a sailboat made in China and named after China has appeared in 150 years since the birth of the American regatta. This is not only a leap in China's shipbuilding technology, but also a demonstration of the spirit of the Chinese nation. In this America's Cup, the China team beat the powerful American BMW Oracle Bone Inscriptions team and gained great attention. At present, China officially became the eighth approved team in the 34th America's Cup in the summer of 20 13.
With the increasing attention of China team, its brand value is gradually reflected. In this letter, Mr. Wang Chaoyong, Chairman of Zhongli, handed over the domestic operation right of this brand to Chengxing International, which not only trusted Chengxing International, but also fully reflected Chengxing International's brand operation experience and strength. It is believed that the brand of China team will become another sports brand operation mode after the successful operation of Xing International NBA brand in China.
Chengxing International won the "Best Brand Authorized Service Provider" Award in the 20 13 Guan Yi E-commerce Grand Event.
Chengxing International has been recognized by experts from all walks of life and won the "Best Brand Authorized Service Provider" award. It also means that brand authorization and operation have become an indispensable star industry in the development of e-commerce. Expanding successful international and domestic brands in retail or emerging fields and realizing higher commercial value have become a big emerging industry.
Successfully authorized "Kung Fu Panda" children's mobile phone to win the 5th China Advertiser Jinyuan Award.
Chengxing International successfully released Kung Fu Panda's children's mobile phone with two brands authorized by 20 12, and won the award of "the most competitive company in the brand licensing industry". In this case, Chengxing International perfectly combined the cartoon image design concept of Kung Fu Panda with the communication function of China Mobile, and launched a new category of children's mobile phones, which was loved by many parents and children and sold well for nearly one million units. This year, Cheng Xingguo International will jointly launch more children's mobile phones with China Mobile 4G through brand authorization. In addition to Kung Fu Panda's children's mobile phone, Transformers 3C and mobile phone peripheral products will also be launched.
Chengxing International puts cultural and creative industries into the top priority of Zhenjiang economic and trade cooperation 20 13.
20 13 Zhenjiang (Shanghai) Economic and Trade Cooperation Association, Cheng Xingguo and Zhenjiang Municipal Government formally signed the Zhenjiang Animation Wonderland Cultural Experience Park on April 8, with a total investment of 6.5 billion yuan, aiming at creating the most distinctive comprehensive cultural and creative experience park in China and bringing together domestic and foreign animation brands. This move has realized the perfect layout of the brand authorization industry chain and the maximization of brand value benefits.