The rise is due to a sense of responsibility.
Ling Guoqiang, male, 1965, was born in Lilang Village, Buji Town, Longgang District, Shenzhen. The Ling family is the poorest in the village. Hundreds of families changed from thatched houses to tile houses and "foreign houses" one after another, and finally it was Ling's turn to live in the tile houses. Although the family is poor, in the young Ling Guoqiang's mind, the ideal is not to get rich, but to become a gardener, and he is very eager to be a teacher. Because of this, he was born in poverty and won the respect of teachers and classmates because of his excellent academic performance.
1in may 1983, he naturally reported to the normal school. He did well in the exam, but the physical examination found that his eyesight was poor and his liver was big, so he was blocked from the normal school. Although this setback did not knock him down as a young man, it was enough to make Ling Guoqiang unforgettable.
With the growth of age, Ling Guoqiang, as the eldest son, has a stronger sense of family responsibility. As soon as he graduated from junior high school, he was ready to drop out of school and work to improve his family and let his younger siblings finish their studies better. But Ling's father refused, so he had to go to Buji Middle School to continue his studies. After graduating from high school, he had the opportunity to be a policeman in Shenzhen Baoan Public Security Bureau. Thanks to the recommendation of the school, he got his wish and finally made some contribution to his family. Ling Guoqiang said with emotion: "During that time when I was a policeman, I had to contact people from different social classes every day, understand and be familiar with their respective living conditions, pay special attention to the living conditions of drug addicts, and calmly study the complex social contradictions and problems in urban and rural areas, thus learning something that books could not learn-courage, and at the same time exercising my practical working ability."
At the beginning of 1988, the village party secretary of Li Lang ran for office. Ling Guoqiang, who has been a policeman for two years, is favored by everyone. He decided to play boldly, which was really the first choice. The post of branch secretary gave Ling Guoqiang a platform to build his hometown and serve the villagers. His innate sense of responsibility drives him to do his best to be a "good branch secretary".
Li Lang Village is located outside the pass, which was chaotic and backward at that time. Ling Guoqiang understands that if you want to make a difference, you can't be a peacemaker. He not only pays attention to long-term planning and overall planning, but also adheres to principles and pays close attention to implementation. It is inevitable to be misunderstood and offended. Even the villagers who didn't understand him at that time thought his strong behavior was "too rude". However, Ling Guoqiang firmly believes that "the power of a horse is known from a distance, and it is known from a long time." He has been a village party secretary for 9 years, and his work in the village has been rated as advanced in Guangdong Province and Shenzhen City. It was also rated as one of the top ten outstanding young people in the fifth session of Shenzhen.
The experience of the village party secretary inadvertently became Ling Guoqiang's precious "wealth"-the governance of the village area is similar to corporate governance, and the accumulated experience has been skillfully "grafted" in his later corporate governance. To this end, Ling Guoqiang has always been deeply grateful to Li Lang, who gave birth to him and raised him.
1In the spring of March, 1996, Ling Guoqiang resigned as the village party secretary for a simple reason: he just graduated from high school and his staff did not have a college degree ... This is just one factor. More consideration is that he recognized the truth that a rich country can only be strong. Lilang Village should be transformed in time with the development and changes of Shenzhen, and he and Ling Guoqiang should be the leaders of getting rich. The 9-year-old branch secretary came down, and he was innocent, so that the villagers witnessed a "good branch secretary"; At the age of 30, he should also give the villagers a chance to witness that Ling Guoqiang can also be a "good businessman".
"Earn" in "Willing"
After leaving the company, Ling Guoqiang borrowed money from friends and bought Buji shares. At that time, the company had more than 80 employees, which was a mess. A friend discouraged him: "You come to pick it up, just like a wolf leading a group of lions, how terrible!" " LingGuoJiang Li Lang bottom, natural without hesitation. He boldly reformed and established rules and organizational systems. Under the same conditions, he sorted out the outstanding problems of the company in less than two months, and the company made a profit of more than 20 million after half a year. And this is the first bucket of gold he dug in the sea.
1996 In the second half of the year, Ling Guoqiang, who has a "normal" complex, got the written approval from the local village committee and started to invest in preschool education on the premise that the village was unwilling to invest. But just about to get on the horse, the situation reversed, and the person in charge of the village said that the village would come by itself. Ling Guoqiang did not argue, but calmly chose to give up. The other party was guilty and took the initiative to make up all his previous investments. To Ling Guoqiang's chagrin, he felt the risk of blind investment from the losses that others have taken over the village-run preschool education so far. It seems that the opportunity to make money is sometimes a trap to lose money-his giving up can be regarded as giving up.
In the early spring of 1997, Ling Guoqiang planned to set foot in real estate and do the project of Lily Villa. However, the company has no experience in this field. His magic weapon is "willing to give up"-releasing water to raise fish and allowing profits to develop in cooperation with Shenye Group. The guiding ideology is clear: not afraid of losses! Ling Guoqiang sent his immature construction team members to the deep-rooted team, and studied and improved on the spot all the time. After paying the tuition, he became independent and trained the technical backbone and elite in his construction team on the spot. At that time, many people questioned that the company was not profitable. Ling Guoqiang, who is deeply trusted by the industry, said to his subordinates: "I believe that if others make money, others will give me legal rights, just like a beautiful marriage cultivated over the years!" After a pleasant and satisfactory cooperation, the person in charge of Shenye Group said frankly: "Our cooperation with many other companies is more or less contradictory, but we can cooperate with Ling Guoqiang. There is really no contradiction at all, even if there is no bone in the egg! "
Ling Guoqiang is getting bigger and bigger in the real estate industry every day, and insists on his concept of "giving up and getting something" every day. He told the reporter of "Famous Merchants": When seeking benefits, everyone is eager to get more, but not everyone can get it, because not everyone can really see the actual gain and loss pattern. Many things that seem to be "gained" actually bear the bitter fruit of "lost", so don't be too greedy in all exploration. We should weigh the pros and cons before making a decision. If we are willing to give up, how can we get it
There are many cars in Shenzhen, but not many owners have their own parking spaces. Why? The director has enjoyed the ownership of real estate parking spaces for many years, and only sold the right to use the parking spaces. As a real estate agent, Ling Guoqiang has a unique vision. He doesn't regard his own interests as his own. He argues that it is unreasonable for real estate agents to own parking spaces permanently. Ling Guoqiang's proposal that the ownership and use right of parking spaces should be owned by the owners has been highly concerned by the CPPCC of Shenzhen Municipal People's Congress. In the first half of 2005, the proposal was successfully passed by the Shenzhen Municipal People's Congress and put into practice, effectively protecting the legitimate rights and interests of the majority of owners recovered over the years.
Brand growth in "value-added services"
After the successful completion of Lily Villa, Ling Guoqiang, with the assistance of his younger brother Ling Guoqing, general manager of Li Lang Yexing Industrial Co., Ltd., began to buy unfinished buildings in Buji, and set up his own construction team to fight independently, and successively built Lily Star City, Lily Yindu International, Feiyue Rainbow Shopping Mall and Shopping Center. In particular, the rise of the classic "Lily Silver Capital" has created a new landmark of Buji. Ling Guoqing, who has visited the planning and architectural form of international metropolis many times abroad, naturally explains the inevitability of the emergence of Lily and Silver Capital. He said: "The dominant player in urban operation can only be the government. Real estate enterprises can only follow the trend under the blueprint of government urban planning, which is also the positioning of Li Lang Yexing's participation in urban marketing. " In the face of the young Pengcheng's lack of its own architectural culture, Ling Guoqiang has another view on the added value that the city can give to architectural culture: "Buji's limited land is of great responsibility to Shenzhen. Whether you can participate in urban management, maximize the value of land resources, and maximize the limited resources to achieve the purpose of urban appreciation is not only related to the success or failure of projects and enterprises, but also affects the direction and future of urban development. "
Facts speak plainer than words. In 2004, the best-selling Lily Yindu International pioneered the only five-star hotel conjoined business apartment in Buji and even Shenzhen, which filled the gap between the high-end business platform and the five-star hotel market in Buji and became a new landmark in Buji with a height of 100 meters, making the urban planning more perfect and reasonable. Ling Guoqiang is not optimistic about the business strategy that some real estate companies do not participate in bidding for good lots, do not develop new properties and live by collecting rents, and adopt the strategy of buying out all goods to operate remote lots. He said: "If you invest 200-300 million yuan a year in a good location and the market return is 10%, you can get 300-400 million yuan in that year. Why not? " This year, the lily series of new projects that meet international standards won the bid in a good location in Shenzhen and were developed one after another, which will expand the value-added space of LiXingcheng.
1996 In the second half of the year, although the investment in preschool education died halfway, it did not dilute Ling Guoqiang's educational complex. Talking about the topic of setting up education, Ling Guoqiang told reporters with great interest: "The company does not want the biggest school, but the best, and the investment in education is the key." With an investment of 65.438+300 billion yuan, 83 classes including the first kindergarten, the second kindergarten, the primary school and the Longgang School of Shenzhen Foreign Languages School were established, covering an area of 70,000 square meters, creating more than 4,000 degrees and building a famous international education base in Buji. To this day, Ling Guoqiang has not received a penny of return on education investment. The high treatment enjoyed by school teachers spread like wildfire among the interviewees whom Buji learned, with a monthly salary of more than 4,000 yuan per capita, twice as high as that of non-boarding schools in Longgang District. When I think of investing in preschool education, many people in the same village are still talking about it and mocking it as an "agricultural private school". Ling Guoqiang's unique concept of running a school is formed by his educational complex that he can't give up: he would rather lose money than lose face! In his view, the focus of the boss's investment in private education can be summarized as three requirements to solve a pair of contradictions and improve the psychological quality of teachers and students.
The so-called contradiction refers to the contradiction between the chairman and the principal in their respective starting points. There is no denying that the chairman and the headmaster are two opposite sides. The former focuses on the return of benefits, while the latter focuses on the quality of education and proper school management. In the early stage, Ling Guoqiang adopted the method of "releasing water to raise fish" and boldly put all the money into the school. From September 20001year, the Guoqiang Scholarship Fund was established, with an annual investment of 500,000 yuan. There are new moves this year, and it is planned to invest 4 million yuan to set up the "Guoqiang Scholarship Fund". Ling Guoqiang's full support for education was confirmed in an interview with Zhang Shenhua, the principal of Chunlei Primary School and a graduate student of Beijing Normal University. He said that he was a part-time worker, working for principals, students and teachers. I feel that the principals and teachers that Ling Guoqiang cares about feel that they can't grasp the education and can't teach the students well. I am sorry for him, so the principals and teachers feel great pressure. When the school asks for support, Ling Guoqiang always goes all out and never refuses. Many people just talk about "serving their hometown, benefiting mulberry and returning to society", but he really puts it into action! "Implementing the correct educational concept has made remarkable achievements in school education. Chunlei Primary School has become a banner of private education in Longgang District, winning more than 2,000 awards, and the quality of students is among the best in previous random checks in the whole district. In this year's senior high school entrance examination, under the background of the dominance of public schools and the shortage of students in the first session of Shenzhen Foreign Studies School Longgang Branch, the average score of junior high school students in the city was only 430, while the average score of this school reached more than 500.