Dongguan Souyute Garment Co., Ltd. is a garment enterprise integrating R&D, design, sales, brand building and promotion. At present, the company has a famous brand of youth casual wear-"trend front".
"Trend Front" brand, with the market positioning of "fast, affordable and fashionable" and the business philosophy of "popular fashion", makes consumers feel at your fingertips about fashion.
At the same time, the "Trend Front" brand embodies the three theme styles of "leisure, fashion and fashion elegance" in product design. And because of the most affordable price, excellent quality and thoughtful service, the popularity and reputation of the "trend front" brand are constantly improving, which is deeply favored and loved by consumers.
After just a few years of healthy and rapid development, at present, the huge market sales network of "Trend Front" brand has spread all over the provinces, autonomous regions, cities, counties and towns in China.
In terms of brand promotion, the company specially invited Mr. Nicholas Tse, the amphibious superstar of Hong Kong films, movies and songs, and Miss Xia, the "fashion queen" of Chinese music, as honorary brand image spokespersons. Carry out large-scale brand promotion activities in domestic mainstream media such as TV, print and Internet.
At present, the company is < Guangdong leisure clothing research and development base > and. At the same time, the company won
& lt China's textile and garment has the most commercial value 100 top< China's garment enterprises 100 top in 2008 >< Guangdong's garment enterprises > and< Guangdong's famous trademark >< Dongguan's top 50 private enterprises > and so on, and won 20/kloc-in 2007, 2008 and 2009.
Brand concept: fashion
Brand style: youth casual wear
Consumer groups: 16 -29 years old
Product theme: leisure, fashion, fashion and elegance.
Brand connotation: Thanksgiving products, love service.
Brand goal: 1. Our immediate goal is to develop into a leading youth casual wear brand in China.
Our medium-term goal is to develop into a leading brand of youth casual wear in emerging markets at home and abroad.
Our long-term goal is to gradually develop into a leading international youth leisure clothing brand.