Apple returned to the top of the list of the most profitable companies in the United States on 202 1. Why can apples be so powerful?

Apple has become one of the most profitable companies in 2020, and it is said that its net profit increased by 3.9% year-on-year. The net profit of Apple's financial report last year was $57.4 billion, which should be around 350 billion if converted into RMB. Many smaller listed companies may not have this total market value.

Why is Apple so profitable? Because Apple's product profit line is very high, because its products have certain requirements for gross profit margin, the product lines with extremely low gross profit margin have been cut off, and people are pursuing the policy of making big money or not making money, and the unprofitable product lines have been cut off, so the profit margins of these product lines that Apple continues to produce now are relatively high, because the chips of the same products of domestic manufacturers are not their own systems, and they have to pay patent fees to others. Apple's chip system is all its own. Can the profit rate be low in this case?

Apple's earliest time was because its design was led by this smart phone launched by Apple, so it occupied a very large market advantage when the smart phone just quit, and people's technology accumulated. You have to admit that Apple is at the advanced level in system and chip research and development. To say that Apple's shortcoming is that the creative speed is always slow, and then the pixels are not particularly high. However, the shooting effect of Apple camera has always been recognized by the industry, and it is also160,000 pixels. If you take this phone as an Android phone from a domestic manufacturer, it can be compared with Apple's160,000, and whose shooting effect is not in the same class.

Therefore, Apple has accumulated a lot of technologies, which has advantages in industry competition, because its original production cost is not as high as you think, its product price is relatively high, and its annual profit is quite large, forming a virtuous circle, because if you have money, you can invest more money in R&D, and if you do better in R&D, you will accumulate more technologies, so that he can always maintain the leading position in the industry.