What brands of yellow rice wine have Gu Yue Longshan produced, and what are their marketing strategies?

China Shaoxing Yellow Rice Wine Group Co., Ltd. was established in 1994. It is a joint venture between Shaoxing Brewing Corporation and Shen Yonghe Brewery, which was founded in 1664. It is a state-owned assets management unit authorized by the municipal government and one of the 520 national key enterprises identified by the State Council. It is the largest yellow rice wine production and operation enterprise in China and the director unit of china alcoholic drinks association Yellow Rice Wine Branch. Its scale strength and economic benefits keep a leading position among yellow rice wine enterprises in China.

The group company has more than 465,438+000 employees and total assets of 5.59 billion yuan. Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd., which is controlled by its subsidiary, is the first listed company in China, with an annual output of 65,438+04 kiloliters of Shaoxing yellow wine, 4 time-honored Chinese brands, 2 well-known trademarks in China and 2 famous brands in China, and 250 kiloliters of aged wine in Guyuelongshan Central Wine Warehouse. The company has domestic first-class yellow wine production technology and equipment and provincial yellow wine technology center, and has gathered a group of national wine tasters, and has successively passed ISO900 1 international standard quality system, ISO 1400 1 international standard environmental management system, HACCP food safety management system and green food certification. The main products, Gu Yue Longshan, Shen Yonghe, Nverhong and Jianhu Shaoxing wine, are the first batch of geographical origin protection products in China, and have won many international and domestic gold medals. The company has successively won the titles of "National Model Worker's Home", "Zhejiang Integrity Demonstration Enterprise", "Zhejiang Top 100 Taxpayers", "Zhejiang First Green Enterprise", "Shaoxing First Corporate Culture Demonstration Unit", "Shaoxing Charity Star", "Shaoxing Top 25 Key Industrial Enterprises" and "Zhejiang Excellent Corporate Culture Unit in 2009".

Longshan people in Guyue always adhere to the business philosophy of "brewing national wine with wisdom and diligence, and repaying the society with kindness and sincerity", carry forward the enterprise spirit of "inheriting civilization, making joint efforts, brewing the quintessence of the country and nourishing life", and strive to continue to lead the yellow wine industry and build an international brand!