What does insurance e-commerce do?
The e-commerce position of PICC Finance should be telemarketing.
The e-commerce here is not very similar to what we usually understand.
At present, the insurance industry needs a large number of talents to support it, so there will be names of various popular positions, but in fact, the types of work they do are telemarketing.
Personally, I feel that telemarketing requires several psychological preparations:
1, long-term telephone resistance.
2. Be prepared to be rejected or even insulted if there is no electricity.
3. Be prepared for the heavy workload every day.
4, be prepared to be "brainwashed".
If you have technology or strong working ability in some fields, it is not recommended to enter the insurance telephone sales industry for the time being. But if you want to exercise your eloquence, learning ability, or communication ability, this position will be a good whetstone.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.
How to do e-commerce in insurance industry
Some time ago, I participated in a salon activity in the insurance industry. All the people present were the executives of the insurance industry and the heads of telemarketing. Entrusted by the organizer, Qining Network Marketing Planning analyzed and shared the operation process of e-commerce network. This paper analyzes the operation mode and promotion mode of B2C in mainstream industries. I felt that the atmosphere at that time was very interested in insurance e-commerce. Due to time, there is no detailed network operation promotion content sharing. Today, Qining Network Marketing intends to talk about some ideas of e-commerce sales in the insurance industry, hoping to help colleagues in the insurance industry. Insurance is a special industry in the service industry, and its various attributes and genes have caused the bottleneck of sales. As we all know, the sales model of insurance is relatively simple, mainly through personnel active sales and telephone sales. Almost everyone of us has been "harassed" by insurance agents or insurance telephone sales. However, there is no way. Customers' understanding of insurance is uneven, and the diversification of insurance has created obstacles for users to choose. Therefore, the insurance industry must adopt this kind of "hard pull" and "strong push" to sell. With the business clarity and brand influence of the insurance market, it has an important impact on consumers. Consumers' awareness of insurance has gradually changed from passive sales to active understanding, which is a very good signal. Therefore, colleagues in the insurance industry should lay out the online service sales model as soon as possible, and turn services into sales opportunities and opportunities into direct and effective orders. The popularity of the Internet means a sufficient user base, and the rapid development of the Internet means that users have a deeper understanding of the network, which has also played a role in fueling the situation. Now our Internet is in the development stage. At this stage, no matter what industry, Internet business should be gradually laid out. The insurance industry should also be deployed as soon as possible, develop with the Internet and make progress with users. The logic of consumers buying a product is to understand first, then understand, produce the desire to buy and finally become loyal customers. Let consumers know about our products or services through advertisements. Then let consumers know about this product through the network or market public relations behavior, and have a desire to buy. Then sell the product through the influence of the salesperson. Consumers feel that the product experience is good and naturally have loyalty to the product. Advertising solves cognitive problems, public relations solves cognitive problems, sales solves sales problems, and service experience solves customer loyalty problems. Therefore, the network e-commerce business or e-commerce department of the insurance industry should deploy network services or products according to this logic. What should insurance e-commerce do? First of all, the company's top management should give enough support. Secondly, the e-commerce department must first stand in the same trench with the company's marketing or product promotion department to determine the company's propaganda direction and objectives. Is it a single product, a service sales, a brand influence, or both? These two departments are inseparable, share resources and complement each other. Then "operate" the brand website with the IT department, and turn to the website architecture combining brand and e-commerce sales. Then, the product design is different, completely divorced from traditional sales. This has two advantages. 1. You can evaluate the sales of insurance B2C. 2. The impact of product differentiation on consumer sales. Set up your own online sales department, which mainly serves online customers and has some sales responsibilities. When we finish these basic tasks. We need to start promoting it on the Internet. For the online sales of the insurance industry, Qining Network Marketing Planning thinks that this should be a long-term strategy, not a blockbuster, but a step-by-step approach. Continuously optimize the process and find the final breakthrough point. Therefore, we must first start with the internal strength of the website. Regarding internal strength, we must reach the best state of "website products" experience! Website products, not the products you sell. It's that your internet website experience is good enough. Use this window to stick users. Then use the power of network public relations to establish an authoritative position in an insurance. Reuse activities continue to consolidate this position. Advertise at the right time and promote it widely. Take advantage of insurance telephone sales, collect customer resources, and then carry out sales impact. The word-of-mouth of the insurance industry is the most critical, so it is very necessary to carry out word-of-mouth publicity and related public relations on the Internet for a long time. This is an important link that affects consumers' choice of services. For some long-term businesses such as life insurance, we need to do word of mouth. It is necessary to improve the functionality of life insurance products. Mainly in terms of function and guarantee. This kind of products should be few and refined. Let users know about these products through the network. And the Internet is only the propaganda channel and knowledge popularization channel of this kind of products. For some "small and fast" fast insurance products, direct sales are completely carried out in the form that no one dares to change. Standardize similar products. In the end, insurance will be sold like air tickets. Such products can be promoted through online activities.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.
What is the e-commerce of insurance?
Insurance Bian Xiao helps you answer, and more questions can be answered online.
You too! Insurance e-commerce, also known as online insurance, refers to the economic behavior that insurance companies or insurance intermediaries use the Internet and e-commerce technology as tools to support insurance business activities.
In a narrow sense, insurance e-commerce means that insurance companies or new online insurance intermediaries provide customers with information on insurance products and services through the Internet, realize online insurance, underwriting and other insurance businesses, directly complete the sales and services of insurance products, and banks transfer premiums to insurance companies' business processes.
Broadly speaking, insurance e-commerce also includes management activities based on internet technology within insurance companies, training of employees and agents, and information exchange activities among insurance companies, insurance companies and company shareholders, insurance supervision, taxation, business administration and other institutions.
The development of insurance e-commerce involves the integration of various resources of insurance companies and insurance intermediary companies, and all the activities of companies in electronic transactions, electronic information exchange and electronic management with the help of information technologies such as Internet, wireless technology and telephone, which runs through the whole process of company management. Insurance e-commerce is another round of deep business application of new information technology in insurance companies with the rise and maturity of Internet technology. It is the diffusion and innovation of knowledge, technology and business model based on information technology itself within the company.
Insurance e-commerce represents the future development trend of the insurance industry, and online insurance is booming all over the world. It is predicted that in the next 10 year, more than 30% of commercial insurance business will be realized through e-commerce. In 2008, China insurance e-commerce premium income was 7.26 billion yuan, up about 150% year-on-year.