Ceremony site
Hamilton, vice president of the Brazilian federal government? Moran, Governor of S? o Paulo State, Yang Wanming, Ambassador of China to Brazil and other dignitaries, large Brazilian dealer groups and business partners, the senior management team of Great Wall Motor and hundreds of Brazilian core media witnessed this important moment. Hamilton, vice president of the Brazilian federal government? Morang said, welcome to invest in Brazil and bring the world's latest intelligent cleaning technology, which will promote local employment and economic development.
Great Wall Motor Wisdom Factory
3 years 10 new energy vehicle? Enjoy a green and smart travel experience.
This strategy conference revolves around "ARTE? The theme of "FUTURO" means that Great Wall Motor, as a new force in Brazil, is willing to build a brand and link emotions with Brazilian users. With green new energy vehicles and smart fashion products, it will bring a brand-new mobile travel experience to local users.
Li Yachao, Vice President of Great Wall Motor Brazil, introduced the strategy of Great Wall Motor 2025.
At the ceremony, Li Yachao, vice president of regional marketing of Great Wall Motor in Brazil, and the senior management team comprehensively introduced the "2025 Strategy" of Great Wall Motor and the core strategy of the Brazilian market:
Great Wall Motor launched GWM brand and Euler brand in Brazil. GWM brand will introduce three brands: tank, Haval and Great Wall Gun, and Euler will be positioned as a high-end pure electric brand. In the next three years, 65,438+00 products with 65,438+00% new energy power will be launched in Brazil, including 4 pure electric vehicles and 6 hybrid vehicles. The first product is planned to be launched in the fourth quarter of this year.
3-year investment 10 intelligent and electrified new car operation.
Great Wall Motor's products in the Brazilian market are all smart cars. All products will be equipped with car networking and L2 intelligent assisted driving system, and the first 5G vehicle in Brazil will be launched. At the same time, Great Wall Motor will also "take users as the center", create a brand-new user experience space in the Brazilian market, create with users, and bring a brand-new car experience to local users. ?
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11500 million invested in the layout of science and technology ecology to radiate the Latin American market in Brazil.
Brazil's automobile market belongs to one of the top ten markets in the world. Judging from the current car ownership, the market potential is huge. As a leading market in Latin America, Brazil has a solid foundation in automobile industry, which is the strategic support for the global development of Great Wall Motor.
Great Wall Motor R&D Achievement Exhibition
In the Brazilian market, Great Wall Motor will give priority to the layout of technology, launch leading new energy and intelligent products, and bring a brand-new car experience to local users. At the same time, Great Wall Motor will invest 10 billion reais (about11500 million yuan) in the future to deepen the ecological layout of science and technology. Great Wall Motor's related investment in Brazil will create 2000 direct jobs for the local area.
In terms of supporting system, Great Wall Motor will lay out a deep localized industrial chain, make localized investment in key components in stages, cooperate with local suppliers around the world, and the localization rate will reach more than 60% by 2025, and will invest in local charging networks to realize charging outlets covering Brazil's core cities. At the same time, Great Wall Motor will increase technology research and development, establish an intelligent research and development base in Latin America, carry out localized development in the fields of intelligence and car networking, and develop intelligent technologies for Latin American regional scenes and driving habits; Recruit and train local talents in the fields of cleanliness and intelligence in Brazil, and actively promote the concept of green environmental protection.
Great Wall Motor Brazil Team
At present, Great Wall Motor is accelerating the process of technological upgrading and globalization. In the whole process of globalization, Brazil will serve as a strategic market, and take this as the center to open the curtain of the whole Latin American market, and bring China's intellectual products to the vast number of Latin American users through various technical routes such as pure electricity, mixed energy and hydrogen energy.