In roadshows, companies often show investors the latest financial data and introduce the company's business model and future development direction. At the same time, enterprises often let investors better understand the core competitiveness and market potential of enterprises through on-site demonstrations and case studies, which is very important for investors to make investment decisions.
In China, with the increase of retail investors, more and more enterprises attach importance to roadshows. Through roadshows, enterprises can attract more retail investors to participate while showing themselves, and win the trust of the market and investors while creating enterprise value. Therefore, listing roadshows have become the only way for enterprises to go to the capital market, and also an important means to enhance corporate image and investor participation.