The second is service differentiation. Shangfeng pursues the strategy of "differentiated service" to meet the different service needs of different customers. In the last summit, we should know the customer's needs in time, design the value orientation for customers, implement the product scheme, formulate the communication scheme, set up a professional service team, and provide intimate and timely services for customers.
Third, service channels are becoming increasingly "independent". This kind of "independence" means that Shang Feng separates its "service" as a whole, and through cooperation with external professional logistics companies, it uses its advanced logistics equipment and talents to provide high-quality services for Shang Feng's cartons and color printing products, so that resources can be better and rationally allocated and the maximum resource advantage can be obtained.
Fourth, service has become a marketing tool. Service is both a marketing object and a marketing tool. Through the service, the return will be the "loyalty" of customers, and there will be a gratifying situation of "bringing the old with the new" (old customers recommend new customers) or repeated consumption. Wahaha purified water is a well-known brand of Hangzhou Wahaha Group. After cooperating with oversight, it really felt oversight's high-quality service concept, so that her other two brands, Coca-Cola and freshly squeezed orange juice, also formed a strategic partnership with oversight ... Oversight is to make many well-known brands become oversight's loyal customers.
Fifth, enterprises are keen to fight service wars. By branding services, Shang Feng can "create" a greater advantage than its competitors and become the best point for Shang Feng to win the competition.
Through such a set of scientific service system and high-quality service brand, it has become an effective weapon for oversight to "impress customers".