At first glance, I thought a new car company had joined the struggling car lineup. However, according to relevant data, there is actually a strong background and "backing" behind the maple leaf. Today, Brother Jiang will talk to you about what is special about the new car Maple Leaf 30X and the origin of this maple leaf car.
In design, Maple Leaf 30X is based on Geely Automobile Vision X3, and its appearance is similar to Geely Vision X3. If you don't look at the logo, it's even a purely electric version of the visual X3. The biggest difference in the front face is the air intake grille. Maple Leaf 30X adopts a closed star polygon grille, which is connected with headlights, widening the visual effect of the front face.
The design of the side and tail of the car body is basically the same as that of Vision X3. Maple Leaf 30X adopts the popular two-color suspended roof design, combined with the dive waistline, which is more fashionable and sporty than Geely Vision X3. The body size is 4005/ 1760/ 1575mm, and the wheelbase is 2480 mm. The data is the same as that of Vision X3, and they are all positioned as small SUVs.
Taillights are large in size and look moderate, unlike popular designs. A black plaque marked with the letter "Maple Leaf" is connected in the middle.
However, the details of the interior and power are temporarily unknown. It is estimated that the inside of the maple leaf 30X is not too far away from the foreground X3. As for power, at present, the official announcement is only the cruising range of NEDC under comprehensive working conditions, which is 306 kilometers. This cruise data has no obvious advantage among peers.
The product of this new car is very satisfactory. Under the current market situation, Maple Leaf Motor has launched this model with no bright spot. What's the point? After some exploration, Jiangge learned that this new automobile brand is actually a brand directly under Geely Automobile Group.
Its parent company is Shengfeng Automobile Technology Group Co., Ltd., which belongs to Geely Technology Group. Shengfeng Automobile was formerly known as Kangdi Electric Vehicle Group Co., Ltd. After Kangdi Automobile and Geely signed an equity transfer agreement in March 20 19, Kangdi Automobile was renamed Shengfeng Automobile and became a member of Geely Technology.
Looking ahead, Kangdi Electric Vehicle Group was originally composed of Shanghai Huapu Guorun Automobile and Zhejiang Kangdi Automobile Industry, and Shanghai Huapu changed its name after acquiring Geely Holding Group in 2002. Later, in order to control the cost and simplify the structure, 20 13 and Kangdi Automobile Industry established Kangdi Electric Vehicle Group. The logo of Shanghai Huapu is all in the shape of maple leaf, which shows that the name and logo of maple leaf car come from this.
Among them, the complicated relationship has the shadow of Geely Automobile's multi-brand strategy, and the sales of the three major brands, Global Hawk, Emgrand and British, which were highly anticipated in the past, declined, indicating that Geely had been thankless in this strategy. Although Geely has acquired Volvo, Proton, Lotus and some Daimler shares, creating a high-end brand leader and becoming an independent brand leader, this does not mean that it will be easier to continue to implement the multi-brand strategy than before.
Although Maple Leaf Automobile is a brand-new automobile brand owned by Geely, it does not belong to Geely Automobile Group, resulting in brand differences. Compared with the well-known Geely Automobile, Maple Leaf Automobile has almost no popularity, which means that Maple Leaf 30X will inevitably face greater sales resistance.
Fortunately, Maple Leaf Auto and Geely Technology's "Cao Cao Travel" tree, after all, Maple Leaf 30X itself is not outstanding, and it has to compete with many new competitors, but relying on Cao Cao to travel can still promote sales. Moreover, for the backward new energy automobile market, mass production and cost control are the key.
However, Brother Jiang feels that it is the post-era of electric vehicle competition, and it is not a stage that can survive by getting a big screen and doing some cool styling design. If you really want to become more mature in this market, it is better to make efforts to realize the concept of power exchange, build and improve the supporting facilities for power exchange, change the charging efficiency of electric vehicles at present, and compete for market share of new energy vehicles in this more innovative way. For any new energy automobile brand, it is a better way out. what do you think?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.