1, Zhong Shouzai's development philosophy-professional management
Adhere to the concept of "developing the company through science and technology", pay attention to product innovation, improve the technical content, and make the insurance structure reasonable and the resource allocation scientific; Pay attention to the cultivation of professional talents, strengthen the construction of four talent teams with supervision talents, management talents, professional and technical talents and insurance marketing talents as the main body, and cultivate reinsurance practitioners with excellent skills and excellent business; Pay attention to the construction of technical informatization, gradually form a technical platform to meet the reinsurance demand, and provide strong business technical support for business development.
2. The value of "loyalty"-mission
A high sense of mission is the fundamental requirement of society, customers, shareholders and employees, and it is also the driving force for the company's development. This mission is embodied in four aspects:
Be responsible to customers. Abide by business ethics, serve customers with the greatest integrity, constantly improve the service level, meet customer needs, and establish long-term and stable relations with customers.
Be responsible to employees. Plan employees' career while the company develops. Strive to provide employees with learning and training space and build a high-quality talent team; Respect and encourage employees' innovative spirit, stimulate their potential and realize their personal value; Strive to improve the working and living conditions of employees and create a good working environment.
Be responsible to shareholders. Improve the corporate governance structure, optimize the decision-making environment, establish a balance mechanism, and realize the preservation and appreciation of shareholder value.
Be responsible to society. Abide by social morality and business ethics and establish a good public image; Increase operational transparency and consciously accept social supervision; Give full play to the guarantee function of insurance and realize the synchronous growth of economic and social benefits.
3, business philosophy-professional creativity, integrity to build a brand, steadily enter the market, innovation to win the future.
Professional creativity. By establishing a high-quality and professional reinsurance team, we can cultivate and enhance the company's core competitiveness and provide professional life reinsurance services for the market.
Honesty builds brand. Win the real trust and longer-term cooperation of customers and partners with integrity, give play to the brand effect, and fully reflect the unity of economic and social benefits.
Stable market access. This is the company's market strategic positioning. Companies should take shareholder value as the core and market and customer demand as the guide, strengthen risk control and prevention, create greater value for enterprises and society, and occupy a leading position in the life insurance reinsurance market.
Innovation wins the future. By reforming and perfecting the modern enterprise system, we will continue to carry out business innovation and system innovation to ensure the comprehensive, coordinated and rapid development of the company in the increasingly fierce competition situation. 1, the principle of behavior culture construction:
people-oriented
customer-centric
Take steady development as a means
Take execution as the guarantee.
2. Code of Conduct: Diligence, Dedication, Efficiency and Integrity
3. Code of Conduct
In their daily work, the employees in the company must consciously do: love the company, love their posts and work hard; Honest and trustworthy, customer first; Rigorous and pragmatic, steady operation; Study hard and strive for perfection; Quality service, the pursuit of Excellence; Hard work, reform and innovation; Pay attention to efficiency and give back to society. The rebranding of China Life is the main symbol of its credit, an important means of business activities and the most important embodiment of intangible assets. Brand reflects the customer's recognition of the company, and it is the concentrated expression of the core competitiveness of the enterprise. 1, the principles of brand culture construction-importance, systematicness, long-term and unity.
Importance. The popularity, reputation and loyalty of an enterprise are important signs of market influence. An enterprise without market influence is an enterprise without vitality.
Systematize. Brand building is a systematic project, which needs the concerted efforts of Qi Xin. All departments of the company must focus on the overall situation, work hard, and cast Zhongshou Re-brand with practical actions.
In the long run. Brand building is a long-term task, and we must establish the idea of long-term construction. At the same time, brand promotion should be consistent, not changeable.
Unity. All aspects of brand building should focus on core values. This is the general direction of brand building. Brand promotion is arranged and implemented by the company in a unified way, and multiple ways are not allowed.
2. The content of brand culture construction-service, team, product and image.
Service. China Life will establish customers' recognition and loyalty to the brand through brand communication, maintenance, expansion and renewal, so as to continuously enhance the brand value.
Team. Brand building is achieved through every employee's words and deeds. Therefore, it is also an important part of brand building to enhance the team spirit of Zhongshouzi.
Products. The product, price and reputation of an enterprise are the symbols of the enterprise, which embodies the spirit and cultural connotation of the enterprise and directly affects the purchase expectation of customers. Zhongshou is committed to providing customers with products with good quality and reasonable price. Image. On the basis of inheriting the fine tradition of Zhongzai (Group) Company's brand culture, China Life is committed to establishing the public image of honesty first, service first and customer first in view of market demand and its own reality.
3. Identification system
Zhong Shouzai's logo consists of a diamond and a circle representing rotation, and the color is blue. Expressing body, cognition, movement, thinking and seeking is a way of thinking to understand society. Courtesy, quietness, propriety, law and discipline are the codes of conduct for transforming nature and society. Square is the foundation, circle is the train of thought; Can help the circle, and the circle can complement the square; Fiona Fang blends with each other to create harmony, which embodies the traditional culture of China.