Introduction to land rover:
Landrover, once translated as Land Rover in Chinese mainland (called "off-road vehicle China" in Hongkong), is one of the world's leading manufacturers of four-wheel drive vehicles and a world-famous British off-road vehicle brand. Perhaps because of this, the value of Land Rover-adventure, courage and supremacy-shines brightly in all its cars. In 2008, India's Tata Group acquired the Land Rover brand from Ford for $2.3 billion.
Corporate culture:
Rover Group is an old British automobile company, and Rover is a nation in Northern Europe. Rover is used as a trademark in the production of bicycles.
1904 still uses "rover" as the license plate name. On March 26th, 2008, India's Tata Group invested $2.3 billion to acquire Ford's Jaguar and Land Rover brands, which caused a shock in the international car world. Land Rover is sold in 140 countries. From the practical model of 1948 to today's multifunctional four-wheel drive, it is aimed at those who constantly.
People who pursue new life experiences. Land Rover has gained universal recognition and respect, which is unmatched by other manufacturers' cars. Land Rover is the ultimate embodiment of its brand value: until today, three-quarters of all Land Rover cars produced by Land Rover are still in use, which is really amazing.
On the other hand, in 1966, Rover merged into Leland Automobile Company and became the Jaguar-Rover-Triumph Department of Leland Company; 1988 was acquired by British Aerospace Corporation; 1989 officially changed its name to rover group; 1990, technical and financial cooperation with Honda Motor Company of Japan. 49660.6886868866 1
At present, the automobile products produced by the group are divided into three categories: off-road vehicles, cars and MG sports cars. In March 2000, Ford Motor Company paid 3 billion euros (US$ 3.9 billion) to BMW Group for all its four-wheel drive products, including Ranger Over, Discovery, Freelander and Defender.