First, the macro level.
1. Political policy risk. That is, whether the land and resources bureau of the investment target is stable or whether the government will introduce some policies that have a negative impact on the investment target.
2. Economic risks. Whether the economic environment is stable, whether the main economic indicators are in a reasonable range (financial indicators are particularly important), and what is the economic development trend. Factors such as stock market and property market bubble should be taken into account, which is very important for the success of future investment.
3. Cultural risks. This kind of risk is mainly aimed at global investment, so we should fully consider whether the investment project conflicts with local culture and conforms to the development trend of today's world. In the current environment, the economic risk of investing in environmental protection, new energy, high technology and other projects is much smaller.
Second, the micro level.
There are many and complicated factors to be considered in analyzing this level, which generally requires a lot of knowledge in finance, finance and marketing. Let me take investing in Procter & Gamble as an example. First of all, we should analyze the company's five-year continuous financial statements, be familiar with the company's asset-liability ratio, earnings per share, profit growth rate and other indicators, and pay attention to whether the company has any major capital operations in the near future, such as merger and share split. Familiar with the company's target market capacity, growth, consumer information, competitors' actions and so on. Only by knowing the operating conditions of a company like the back of your hand can you ensure an effective return on investment, otherwise you will lose confidence and lead to successive failures.
Third, personal risk.
This risk is generally not mentioned, which is my first proposition. Personal risk is mainly the risk of personal reaction to investment results when investing. Everyone should understand that investment is a high-risk operation, so we must have a cool head and good psychological quality, so as to win without arrogance and lose with grace. Never invest with capital, let alone borrow money to invest! ! Otherwise, a failed investment may lead to high-risk personal risks, ruin, suicide and even family breakdown. Therefore, holding a good attitude and investing with idle funds is the golden rule of investment! !