1, based on individual customers, Edward Jones thinks that individual customers are the source of his long-term and sustained profit creation, which is a significant difference between them and famous big investment banks such as Merrill Lynch and Goldman Sachs.
2. Conservative strategy. Edward Jones's securities analysts tend to be conservative in investment portfolio and investment strategy, and the profit forecast of listed companies is generally lower than the average market expectation.
3. Long-term strategy. Edward Jones generally advises customers to stick to the long-term investment strategy, and only in the long-term investment time will customers see the value of the company.