Over the years, Shan Zhimin has adhered to the entrepreneurial model of "products are leading, channels are king, and alliances win", absorbed successful entrepreneurial experience and entrepreneurial model in the industry, and joined hands with the elites of China leather shoes industry to create a successful road for China leather shoes industry. From the establishment of the brand to such a great achievement, Shan Zhimin, as the ancients said, "If God wants the great responsibility of others, he must first work hard and work hard." Like many successful entrepreneurs, Shan Zhimin developed today's brand management of Ircom with amazing perseverance and enthusiasm for the leather shoes industry.
"Struggle must run through the whole career and always have a sense of crisis." The development of Alcon brand can not be separated from the unique pragmatic and decisive sense of mission of Zhang Zhimin. Shan Zhimin not only created brilliant achievements in his career, but also infected and inspired the enthusiasm of all employees of Yierkang with the simplest care, and worked hard for the continuous development of Yierkang tomorrow. The profound connotation of Irvine-"It means your health, your entertainment, your Kangning and your Kangtai", which is the understanding and true portrayal of Shan Zhimin's fifteen-year struggle for Irvine.
"Quality is the foundation of brand, and brand is the foundation of industry." Shan Zhimin always regards this sentence as the indicator light on the development path of Ilcom, puts high quality into every link of brand strategy, and constantly improves the research and development ability and design level of new products. "Enhance the quality awareness of all employees and take improving the quality of employees as an important link to improve product quality." Shan Zhimin extended this concept to the total quality concept of Alcon Group, which became the outstanding advantage and fine tradition of the enterprise. Facts have proved that Shan Zhimin's unique brand model and the principle of winning by quality, as well as his comprehensive management potential, have become important factors for the continuous development and growth of Yierkang.
Innovative thinking, amazing perseverance, keen insight, humanized leadership mode, Shan Zhimin's detachment and calmness of "being indifferent, aiming high and not taking achievements as success" will accompany Yi Erkang to struggle all the way.