The most important thing is the chairman (including many executives) who owns the company's shares. Therefore, the higher the company's share price, the greater their interests. The higher the company's share price, the higher the price of their future rights issue or issuance, and the more money they get. The falling stock price reflects the lack of investor confidence and has a negative impact on the company's image.
There are several reasons:
1. The need to maintain your image, pretending to be a dedicated person;
2. The need to maintain the company's image; Otherwise, consumers will not buy his products;
3. The need of self-interest, such as holding a large number of company shares;