Dashang Group aims at the middle and high-end customer base, leads the business position with the latest retail format, the latest technology, the latest means and the highest level, and always attracts a stable customer base. 2. Constantly expand business areas
Dashang Group, which originated in Qingniwa, Dalian, has achieved the five-stage development strategic goal of "Dalian first, Northeast first, national first-class, world light and world medium". While expanding the sphere of influence in North China, it invested 550 million yuan to acquire Harbin No.1 Department Store in May 2004, consolidating the status of the king in Northeast China.
Take advantage of popular stars to participate in Shang Yan, and raise the attention of consumers and the media.
For example, on September 1 day, Shang Yan held in kimi was specially invited to celebrate the opening of Harbin Dashang Electric Appliances. It is indeed a good strategy to use the heat flow of hero games and the popular and famous player Kimi for publicity. At present, Kimi's worth is not unattainable. Compared with its soaring influence in hero games, its high cost performance shows the depth of Dashang Group's strategy! Although the performance ended hastily because there were too many fans at the scene and the atmosphere was too hot, it added a gimmick for big businesses to expand the Harbin market.
At present, Dashang Group continues to expand its business and strive to achieve the five-stage development strategic goal, becoming a first-line group in China.