How to tap the market potential is actually a wide range of things that we can touch in our life now, and various products have emerged. The success of an explosion is often inseparable from data analysis. Here are some ways to tap the market potential.
How to tap the market potential 1 China has a population of over1400 million and a middle-income group of over 400 million, making it the most potential market in the world. Super-large-scale market advantage has become a new comparative advantage for China's economic development. From the perspective of endogenous growth momentum, the contribution rate of domestic demand to economic growth in the first half of 20021was 80.9%, and the total investment in fixed assets and retail sales of social consumer goods increased by 12.6% and 23% respectively, with an average growth rate of 4.4% in both years, which showed the strong resilience of China's domestic demand market and provided sufficient motivation, strong support and room for manoeuvre for China's sustained, stable and healthy economic and social development.
However, while seeing the sustained and stable economic recovery and steady development, we should also see that the current global epidemic is still evolving, the international environment is becoming increasingly complex and severe, and there are still some uncertainties in the domestic economic recovery. Compared with the rapid recovery of the supply side, the recovery of the demand side has been relatively lagging behind, and the differentiation between different consumption fields is obvious.
In the process of economic development, the relationship between the supplier and the demander is like the front and rear wheels of a bicycle. It is necessary to promote and create demand through the rear wheel, guide and grasp supply with the front wheel, and achieve a new and higher level of dynamic balance between supply and demand through mutual promotion, and finally achieve high-quality economic and social development.
Therefore, it is necessary to fully tap the potential of the domestic market, adhere to the strategic basis of expanding domestic demand, further enhance the basic role of consumption in economic development, and turn the super-large-scale market advantage and domestic demand potential into the power and motive force of economic development.
First, improve the quality of supply and increase effective supply. With the development of economy and society and the improvement of per capita income, consumer demand has become more and more personalized and diversified. The consumption structure of residents has gradually changed from subsistence consumption to development consumption and enjoyment consumption, and the overall consumption upgrading trend is obvious.
To release the domestic demand market potential generated by consumption upgrading, we need to continue to deepen the structural reform of the supply side, persist in taking reform and innovation as the driving force, improve the adaptability of the supply system to domestic demand, and promote consumption upgrading and expansion. In the field of commodity consumption, encourage and support enterprises to intensify technological innovation, enhance the resilience of industrial chain supply chain, promote the transformation and upgrading of industrial structure, increase the supply of high-quality products, reduce low-end ineffective supply, and promote the optimization and upgrading of stock supply.
In the field of service consumption, the consumer demand for education, culture, tourism, old-age care, sports, etc. has increased substantially, especially the development of new formats and models such as live broadcast and telemedicine has been accelerated. Efforts should be made to improve the supply level of medium and high-end service consumption and promote the innovative development of incremental supply. In areas closely related to people's livelihood and well-being, such as education, medical care, and old-age care, it is necessary to reasonably increase public consumption, further reduce the uncertainty of household expenditure, and let people consume, dare to consume, and are willing to consume.
Second, expand rural consumption and stimulate the vitality of rural markets. According to the data of the National Bureau of Statistics, in the first half of 20021,after deducting the price factor, the actual growth rate of per capita disposable income of urban residents and rural residents was 10.7% and 14. 1% respectively, and the income growth rate of rural residents continued to be higher than that of urban residents. The per capita consumption expenditure of urban residents and rural residents is 14566 yuan and 7464 yuan respectively, and the actual growth rate is 16.0% and 19.7% respectively. The consumption growth rate of rural residents is 3.7 percentage points higher than that of urban residents, which shows the strong development potential of rural consumption market.
The trend of rural consumption upgrading is obvious, not only in the increase of total consumption, but also in the pursuit of consumption quality. In recent years, with the promotion of home appliances to the countryside and the release of policy dividends, farmers' demand for green, intelligent, environmentally friendly and healthy consumer goods is increasing, and the demand for purchasing and updating durable consumer goods such as automobiles, high-quality home appliances and health products will become a new growth point of rural consumption.
To expand and cultivate rural consumption, the key point is to speed up the penetration of county rural e-commerce system and express logistics distribution system, open up the blocking point of circulation of factors, goods and services between urban and rural areas, strengthen the construction of rural circulation infrastructure, build a rural three-level modern commercial circulation system combining county (district) level logistics distribution center, township e-commerce logistics service station and village-level e-commerce logistics service network, and build rural agricultural products (5.920, -0.03,-0.50.
Third, advocate a healthy consumption concept and form a good consumption atmosphere. With the development of economy and society and the change of consumption concept, more and more people are in debt and spending in advance. According to the Leverage Ratio Report of China in 2020, the leverage ratio of the residential sector was 62.2% in 2020, up 6. 1 percentage point over the previous year, and kept rising 12 years. In addition, some unhealthy and unreasonable consumer demand is not conducive to stable economic and social development.
The "sky-high bride price" and various human banquets in some rural areas have added a heavy economic burden to farmers. Therefore, it is necessary to carry out publicity and education on the correct consumption concept for different groups and promote the whole society to form a good atmosphere of scientific and rational consumption.
Fourth, optimize the consumption environment and improve the regulatory incentive mechanism. To tap the potential of the domestic market and increase effective supply, we should strive to create a safe and secure consumption environment and improve the supervision and incentive mechanism from production to consumption.
From the production point of view, only by strengthening the quality supervision of products and services and resolutely cracking down on acts that violate the market order, such as making and selling fake goods, shoddy goods and shoddy goods, can we gradually shape the new image of high-end and high-quality domestic brands and attract the purchasing power lost overseas to accelerate the return to China. As far as consumers are concerned, establishing and perfecting the mechanism of * * * sharing consumer information can reduce the degree of information asymmetry between the two parties to the transaction. In addition, improving the laws and regulations related to the protection of consumers' rights and interests and improving the efficiency of handling consumer complaints and disputes will help improve consumer satisfaction.
How to tap the market potential Method 2: How to analyze the market potential.
The so-called market potential analysis actually mainly refers to the following aspects:
Market size and growth rate: Generally speaking, the market with large scale and fast growth rate has great potential.
Market structure: mainly concentration, entry threshold and differentiation. The market competition with low concentration, low entry threshold and high homogeneity is extremely fierce and has little potential. On the contrary, product differentiation, high entry threshold (but they have this condition), higher concentration in the future, and the strong will remain strong, all of which are signs of market potential.
Industry cycle: the market is in the industry growth period, with rapid growth in market scale and huge market potential.
Industry competitive environment: the upstream and downstream have strong bargaining power, which is irreplaceable. Compared with competitors, they have certain advantages, and the industry threshold is high and there are few potential entrants, which can be considered as a good performance of market potential.
PEST: From the macro environment, such as favorable policies and consumption preferences.
The market is constantly changing. The market with potential at present may not have potential in the future, just because the above analysis factors have changed. Therefore, the so-called market potential analysis is aimed at the current specific period and cannot be done once and for all.
How do we analyze the market potential?
Brand building is mainly a process of analyzing the relationship between a product and the market and how to maximize the potential market.
2. In the highly competitive chip industry, how does Anba deus ex? Analysts believe that this not only benefits from the great success of GoPro, its largest customer, but also benefits from its penetration and layout in many high-growth potential markets.
As we analyzed in the Special Report, the global automobile manufacturing industry has turned from a saturated market to an emerging market with great potential and rapid development.
4. Inherent resistant bacteria and antibiotic resistant bacteria in human and animal feces are the main sources of ARGs in the environment.
We should appropriately expand domestic demand and give full play to the potential of domestic market.
6. Be able to cooperate with * * * regional managers to determine market division and analyze relevant market potential.
How to tap the market potential? 3. Multi-business layout and market segmentation
Zendai Fortune believes that all changes in Internet finance are changes in financial sales and access channels, rather than changes in the nature of finance. Every service model has its particularity, and "universality" can no longer adapt to the rapid iteration of Internet finance and the high-precision personal experience of users.
Compared with the establishment of Zendai Fortune three years ago, the P2P industry has undergone great changes in China. One end of P is the lender and the other end is the borrower, but the docking method has evolved into a richer and more diverse form.
Compared with foreign countries, China's credit information level is still in the primary stage, and the lack of thickness and dimension of credit information data is the bottleneck of P2P industry development. Zendai Fortune said that practice has proved that it is not ideal to use foreign advanced data models to score the credit of domestic borrowers.
In this regard, Zendai Fortune has developed market segments, implemented different scoring models according to the actual situation of user groups, and adjusted the focus of different data dimensions accordingly.
At present, the sub-loan consulting service modes of Zendai Fortune include: free loan, mortgage loan, car loan, salary loan, provident fund loan, policy loan, salary loan, online shopping loan, Taobao merchant loan, card friend loan, education loan, small business loan and mortgage car loan.
"Different loan consulting service models are aimed at different groups, and the focus of risk assessment for these groups is also different. At the same time, the loan amount will be adjusted accordingly, but the overall principle is to follow the principle of small dispersion. " Dai Weixin, general manager of Zendai Fortune, further explained in detail that the free loan is launched according to the borrowing needs of private owners, providing loans for those who have houses. Those who have provident fund can apply for provident fund loans, and those who have insurance can apply for policy loans. Taobao account, education and credit card can all be linked to the corresponding loan service.
According to Zendai Fortune, multi-dimensional services and market segments not only refer to borrowers, but also apply to investors' markets. Internet finance has made financial management awareness deeply rooted in people's hearts. With more and more investment groups, it can be found that different people have different asset allocation schemes, and correspondingly have different risk preferences.
It may be the best way to meet investors with different risk preferences to set up diversified financial services including investment period, income level and docking assets.
In this regard, Zendai Fortune has set up various investment planning service modes, such as Zendai Jiashi, Zendai Jiashi, Zendai Jixi, Zendai Shuangxin and Zendai Yue Yue.
Zendai Fortune said that taking Zendai as an example, the expected annualized rate of return of this service model is higher than the average level of the platform, ranging from 10% to 12%, which is suitable for people with idle funds and high requirements for wealth appreciation. There is also a monthly income investment planning service model. This service model is suitable for people who have idle funds and need to use the investment income for daily expenses. The stable income recovered every month is helpful to improve the monthly income level and quality of life of customers. At the end of the service period, the customer will get back the principal in full, and realize the preservation and appreciation of wealth.
In addition, Zendai Fortune also provides regular investment planning services with closed periods of 3 months, 6 months and 12 months. This service is aimed at investors who have capital expenditure at some time in the future, but their funds are idle at present. This investment planning service mode has high liquidity and high expected returns.