Corporate Culture of Huatian Industrial Holding Group Co., Ltd.

Huatian's rapid and extraordinary development road stems from Huatian's unique advanced cultural concept with distinctive characteristics of the times. Huatian Group's culture is a culture built with "heart"; Huatianxin culture is a scientific system constructed by human heart engineering. The system brings employees and customers into the corporate culture construction system, which makes employees change from passive recipients to active promoters, and customers recognize Huatian's service culture from cognition to recognition, that is, through "enterprises create value for employees, employees create value for customers, and customers create value for enterprises", taking enterprises, employees and customers as boundaries, the three are unified, following the same value frequency and through continuous value cycle. It presents the phenomenon of "trinity" and "heart" beating together, forms a unique value system and values, and realizes the heart-to-heart connection, heart-to-heart interaction and heart-to-heart growth of enterprises, employees and customers. Huatian new culture is the culture that Huatian has been developing continuously for more than 20 years, and it is the intellectual achievement that Huatian people are diligent in practice and learning, and constantly sum up the real, fresh and unique enterprise survival experience in time. Huatian new culture absorbs and inherits the special genes of military culture and Hunan culture, which makes Huatian new culture have a strong sense of the times and distinctive nationality. Huatianxin culture is based on the essence of China traditional culture of "courtesy, wisdom, faithfulness, benevolence, righteousness and morality", with Huatiansanjing as the carrier, with the common vision of "a splendid day in a hundred years, flowers bloom in the world", and with "surpassing ourselves, creating value through service" and "exquisite service that satisfies and surprises customers" as the core values. Huatianxin's cultural system consists of mental recognition system, behavior identity and visual recognition (feeling) system, which are located in the spiritual, behavioral and material levels of Huatian Group's corporate cultural system.

1, mental recognition system Mental recognition system is the core of corporate culture. In the "Mental Identity of Enterprises", it is clearly pointed out that the most important and lasting code of conduct that enterprises and employees must adhere to, that is, core values; Clarify the future goals of the enterprise, that is, the vision of the enterprise; Put forward a series of ideas for enterprise development. (1) core values: surpassing oneself and creating value through service (2) corporate mission: becoming a pioneer of national brands leading China hotel tourism industry to the world (3) corporate vision: a century-old world; (4) Enterprise spirit: diligence, professionalism, pursuit of perfection, strictness and striving for the first place (5) Development concept: more speed. Creating value for customers (7) management concept: management is employee-centered, creating value for employees (8) talent concept: people-oriented, caring first, industry-oriented (9) core competitiveness: service that satisfies and surprises customers. Behavior identity behavior identity is the explicit and extension of the corporate culture concept system in the behavioral level. Generally speaking, it is divided into two parts: internal behavior and external behavior identification. The internal code of conduct mainly includes employee handbook, management post code of conduct, service management process, employee reward and punishment methods, etc. External behavior norms mainly include service commitment, service norms and principles of handling public relations. A, professional behavior concept (1) management essence: high standards and strict requirements (2) quality concept: attention to detail, pursuit of perfection (3) service concept: heartfelt emotion, exquisiteness (4) marketing concept: the market has no size, the brand has no borders, and the service is zero distance (5) code of conduct: be a person first, then do things; Be a good person and do good deeds (6) Huatian style: resolute and vigorous, to the letter (7) Huatian execution: orders must be followed; Stop when forbidden (8) Management standard: think, do, speak and write. 2. Professional code of conduct Huatian Sanjijing, customer service standard, employee handbook III, visual identification system. Visual recognition system is the result of unification, systematization, characteristics, humanization and beautification of the material layer of enterprise culture. It is an important part of enterprise identification system, which has the function of visual propaganda and communication to employees, consumers or the public, and consists of internal visual part and external visual part. (1) the origin of huatian's name (2) huatian's corporate logo and its interpretation (3) corporate song: eternal style (4) image language: service creates value, huatian walks with the world (5)VI system, TV, newspaper and website (6) corporate anniversary and traditional activities.