According to the understanding of Comrade Jin and Comrade Li Bo, state-owned capital can also form relevant entities according to the market mechanism to participate in market competition, and it is entirely possible to succeed in the competition. According to the concept of "state-owned capital and market mechanism" put forward by Li Jing, Baiyi Zhou, then president of Changjiang Literature and Art Publishing House, built a new publishing platform-Beijing Book Center of Changjiang Literature and Art Publishing House, which "relies on the management of professional managers, gives full play to their role, cultivates their abilities and builds brand culture institutions".
The Beijing Book Purchase Center, an unincorporated organization, is fully invested by Changjiang Literature and Art Publishing House with a registered capital of 500,000 yuan, and clear evaluation criteria are set up to evaluate the main operators. Li Bo, the main operator, signed a three-year employment contract with Changjiang Literature and Art Publishing House as a professional manager, and all employees signed an employment contract with the main operator authorized by the legal person, clarifying the responsibilities, rights and obligations of each post and evaluating and using it according to market principles. In the first year, in order to establish a relationship of mutual trust, property and production were supervised by publishing houses according to the same standards.
The operation of the center is completely in accordance with the new distribution mechanism adopted by hiring professional managers. On the premise of ensuring the overall return on investment income of the publishing house, the proportion of income distribution is liberalized, and the enthusiasm and creativity of professional managers are fully mobilized. In the nine months after its establishment, the Center published nine kinds of books, sold 20.87 million yards, and paid more than 8.9 million yuan, resulting in extremely high per capita benefits. At the same time, the brand of "Jinli Combination" began to have a great influence in the industry, which greatly boosted the brand of Changjiang Literature and Art Publishing House in the national book market. The management organization established with new ideas and models has attracted and mobilized the role of professional managers and produced great social and economic benefits. In the three years since 2004, "Jinli Combination" has recruited a group of professional managers, including the famous publisher An Boshun, and the number of employees has gradually increased from 9 to 23. According to the setting of departments and positions such as topic editing, marketing, product sales, operation management and finance, the operation process has been reorganized to strengthen the connection between positions under market conditions. In that year, it published 16 kinds of books, achieving sales of more than 45 million yards; In 2005, it published 19 kinds of books, achieving sales of more than 53 million yards; In 2006, 32 books were published, with sales of more than 53 million yards. In the past three years, on average, more than 6.5438+0.9 million copies of each book were issued. By 2006, when the joint-stock company was established and liquidated, it earned more than 4.6 million yuan in cash for the publishing house, paid 400,000 yuan in registered capital of the new company, and made a supplementary profit of 260,000 yuan. During the three years from establishment to liquidation, only 500,000 yuan was invested and a total return of 5.26 million yuan was realized.
At the same time, the brand effect brought to Changjiang Literature and Art Publishing House within three years is immeasurable, initially forming a pattern of "Northern People's Literature, Southern Yangtze Literature" in the domestic literature and art book market, and upgrading the share of Changjiang Literature and Art Publishing House in the literature and art book market from the previous fifth place to the top three.
By exploring the innovative practice of "basing on state-owned capital and giving full play to the role of professional managers", it is fully proved that in the publishing creative industry, based on the existing conditions, carrying out institutional innovation and attaching importance to the role of professional people can completely embark on a brand-new road to adapt to the market.