On September 28th, official news of Xpeng Automobile reached an agreement with Guangzhou Kaide Investment Holding Co., Ltd., a wholly-owned enterprise of Guangzhou Development Zone Management Committee, to start a new factory building project in Guangzhou Development Zone Intelligent Networked Automobile Intelligent Manufacturing Base, and it is planned to build an intelligent automobile manufacturing base with five process workshops, namely stamping, welding, painting, final assembly and packaging.
It is worth mentioning that the project landed at Xpeng Motors and received 4 billion yuan of financing from Kaide. This financing will not only promote the construction of Guangzhou Zhizao base project, but also accelerate the expansion of Xpeng Motors business.
At the just-unveiled 2020 Beijing Auto Show, Xpeng Motors released a free charging plan and battery rental service, as well as the appearance of flying cars. Coupled with the financing of 4 billion yuan, Xpeng Motors, a double happiness company, had a fairly satisfactory September.
After the first financing after listing, Tucki has formed a "dual-location" layout.
On August 28th this year, Xpeng Motors landed on the New York Stock Exchange. The first day of trading rose by 4 1.47% compared with the issue price, and closed at 2 1.22 USD. In the pre-IPO, Xpeng Motors raised10.50 billion US dollars, and the highest issue valuation reached10.65438+0.20 billion US dollars, which surpassed Li and Weilai Automobile in one fell swoop and created a global new energy automobile enterprise listing valuation record.
The high valuation reflects the favor of Xpeng in the capital market to some extent. In particular, Xpeng Motors, a car company based on Internet companies, coincides with Tesla's model. Even though both Weilai Automobile and Li started with smart cars, He, the founder of the former, was born in the Internet industry, while He Xiang was born in the traditional automobile media. In terms of qualifications, He Xiaopeng may be just a newcomer in the automobile industry, but the Xpeng Motors he built by himself may be the closest one to Tesla in the new army of car making.
Less than a month after listing, Spang Auto obtained another financing and set up a manufacturing plant in Guangzhou to meet the production demand of G3 in Tucki and P7 in Tucki. In April this year, Xpeng Automobile obtained the production qualification through the acquisition of Foday Automobile, officially transformed from Haima OEM to independent production, and built its own intelligent project in Zhaoqing, Guangdong Province, and obtained the qualification to build a car.
The Tucki P7, which was delivered on a large scale in July this year, is also the first model rolled off the assembly line of Zhaoqing factory. At present, the insured amount of this model in August is 2033, up 17.9% from the previous month, ranking third in the premium list of high-end electric vehicles. At the top are Weilai ES6 and Tesla Model? 3. This data is also the best result in a single month since the listing of Tucki P7, and the delivery volume will increase steadily in the future.
However, apart from the pure tram market segment, P7 has its biggest competitor-BYD Han at the same price. According to official sources, at present, the delivery volume of EV\DM vehicles reached 4,000 in August, and the number of orders is still rising. At present, EV \ DM models are in short supply, and many users are still waiting for the bus.
There is not much difference between Tucki P7 and BYD Korea. When the gap has not been opened, it is quite necessary for Xpeng Motor to increase production capacity and speed up product research and development by building a factory. Xpeng Motors also said that the foundation stone laying of the Guangzhou base also marked the formation of Xpeng Motors' "Guangzhou+Zhaoqing" dual layout, thus accelerating product development and production.
Deepen the reform of electric vehicle sales and experience mode
At the 2020 Beijing Auto Show, which opened at the end of September, Xpeng Automobile released an ultra-low altitude flying car traveler T 1. This flying car supports 5-25m ultra-low altitude flight and single-seat vertical take-off and landing. At present, the product has flown several times at thousands of feet.
Although there is little room for the development of flying cars in China, Xpeng Motors is willing to spend a lot of money to develop new products, which also proves that Xpeng Motors will not miss this three-dimensional traffic competition. At present, among domestic car companies, Geely Automobile has also announced its entry, and its subsidiary TF-2A pure electric flying car will be available soon.
In addition to releasing flying cars, Xpeng Motors also released the overcharge free charging plan and battery leasing plan at this auto show, which is another brand of new power to launch battery leasing service after Weilai BaaS service. According to the scheme given by Xpeng Automobile, users choose to buy a car by battery leasing, and the down payment for car purchase by installment is only 30% of the total car price. For example, if they buy Tucki P7, the landing price can be reduced by 75,000 yuan compared with the guide price, and the monthly battery rental fee is 980 yuan.
From this perspective, the rent-for-electricity model pioneered by Weilai will continue to extend to various new forces and traditional brands. At present, Xpeng Motors and Weimar have entered the battery leasing service, and Geely Automobile and BAIC Automobile have also joined the power exchange mode. It is believed that these two modes will be better popularized in the next 1-2 years.
In addition, Xpeng Motors also released a free charging plan for branded super charging piles. As one of the few brands with independent super-charging piles in the new car-making forces, Xpeng Automobile has also made preferential policies in energy supplement: the super-charging plan will provide 3000 kWh/car/year lifetime free charging service for all the first batch of non-operating owners of Xpeng Automobile. At present, 24 cities in China have opened services, and by the end of 20021,the number of cities covered is expected to reach 200.
Battery leasing and free charging can not only reduce the cost of users' cars, but also attract more car consumers to become potential customers of pure electric vehicles, thus impressing more consumers to choose Xpeng motors.
According to He, CEO of Xpeng Motors, smart cars will enter the first growth lane around 2023. With the comprehensive popularization of 5G technology and the rapid growth of automobile intelligence, the high-speed growth period of new energy smart cars is really not far away. As one of the three new forces, Xpeng Motors has great ambition to expand the market, and we also expect it to become "China's Tesla".
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.