Lu Baihua Na is a listed company with cultural media industry as its core. Founded in 2003, it is mainly engaged in the production, investment and distribution of programs in the fields of film and television, variety, sports and music. In 20 18, Lu Baihua Na made a major strategic adjustment and renamed it "Lu Hua Culture" to better reflect the company's core business and brand image.
The main reasons for renaming are as follows:
1. Strategic adjustment: With the rapid development of cultural media industry and the intensification of market competition, Lu Baihua Na needs to constantly adjust its strategic direction to adapt to market changes. Renaming it as "Lu Hua Culture" can better reflect the company's core position in the cultural field and strengthen brand awareness.
2. Brand upgrade: renaming "Lu Hua Culture" will help to enhance the company's brand image and enhance market competitiveness. At the same time, the new name is more concise and easy to spread and remember.
3. Business expansion: With the development of cultural industry, Lu Baihua's business scope has been expanding, including film and television, variety, sports, music and other fields. Renaming it as "Lu Hua Culture" can better reflect the diversified business layout of the company and provide more possibilities for future development.
To sum up, Lu Baihua Na changed her name to "Lu Hua Culture", mainly to better adapt to market changes, enhance brand image and expand business areas, so as to realize the company's long-term strategic development.