Composition of company name
A complete company name should include the following four elements: indicating the region where the company is located; Font size reflecting the company's personality; Reflect the characteristics of goods or occupations; Indicate the shape of the company.
For example, Beijing Tianyu Advertising Co., Ltd.; In these two titles, Beijing stands for the region, Tianyu and Figo stand for the brand names of the two companies, advertising and dental clinic indicate the characteristics of goods or occupations, and limited liability company embodies the legal form of the company.
The company can adopt abbreviation method in actual operation. Many titles you see on the company's doorplate are abbreviations of the company. For example, the above two companies can be presented as: Tianyu advertising company, or Tianyu advertising; Figg dental clinic, or Figg dental clinic. High starting point:
Establish an excellent corporate image, starting with the name. Naming must transcend time and space, lead fashion, be novel and unique, and be different; The name of scrambling, standing at the highest point, can play a role of shock and influence, stir up a thousand waves with one stone, quickly open the shopping mall, win customers and stabilize consumers' minds. For example, Shi Yuzhu's "Great Man Group" and "Brain Platinum" brands are enduring with their unique characteristics.
(2) the method of company name.
New ideas:
A good name is like God's answer, which moistens things silently. Enterprise civilization is a living civilization, an agile civilization, an intelligent civilization and a civilization that keeps pace with the times. The core power to support and lead the company civilization is the company name. How dare you underestimate it? It is the company's civilization to stay young forever, build a lasting foundation and roll in wealth. The title of old cow is broken car, I don't know. You can't reach the goal of turning a stone into gold, and you can't make money. For example, the "coco chanel" brand is still the embodiment of fashion and synonymous with fine products.
Positioning should be accurate:
Wonderful idea, outstanding characteristics An unusual and attractive brand title should be able to show the strengths and characteristics of the company's products and show special charm in planning. Coca-Cola is a symbol of drink, civilization and life. Leap, Microsoft, Intel and Lenovo are all synonymous with computers. Kodak, one is film, running, BMW, and the other is related to cars.
The background should be stable and the financial pulse should be stable:
The landscape is affectionate, the vegetation knows the meaning, everything is animistic, and interaction produces benefits. The context is not smooth, the financial pulse is impassable, and the work is not good; If you can achieve this goal, you can advance and retreat freely. Draw a snake and talk about the pulse, only to know the rise and fall of merit; Wealth and context conflict with each other, and after reconciliation, they become strangers.
With the arrival of the brand era, winning by image has become an idea. Whether it's yourself, a company, a company, real estate, etc. First of all, we should establish an outstanding image, plan out top-class civilization, stirring temperament and outstanding personality, so as to seize the commanding heights and be invincible in the competition of shopping malls. The center of company civilization is the title of company, and the finishing touch is to catch the moon in the water.
③ Matters needing attention in company naming.
In addition to the above ideas and methods, we should also pay attention to the following aspects:
Choose your favorite title, which will inspire you and your employees to start a business;
Use words to avoid ambiguity and misleading, pay attention to the multiple meanings of words, and avoid using words with depressing and unlucky influence;
Decide the name as soon as possible, and register the name in the industrial and commercial department in time to reduce the probability that the name is occupied by others.
Naming should consider the long-term development of the company, which is conducive to lasting use, and cannot be named according to short-term hobbies or interests. When your company grows bigger, the title will naturally become a brand and intangible asset, and it is not worthwhile to change the title again.
Ten skills of company name:
(1) nomenclature of special words
There are two kinds of special words: one is the words used in some industries, and the other is the words that some industries especially like in the long-term historical development. Chinese medicine shops use the word "Tang", just like Rentang and Cai Tongde Tang. The "rooms" used by western pharmacies such as Huamei Pharmacy and Guanxin Pharmacy; Western restaurants use the word "she", such as Huamei Western Restaurant and Deda Western Restaurant.
② Kyrgyz nomenclature
In the old society, the words "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signs of shops. This is because the merchants in the old society liked to win luck and pay attention to oral colors. For example, the time-honored Yueshengzhai was founded in 1775, and its name is Yueshengzhai, which means "prosperity every month". Beijing Shuanghesheng Five-Star Brewery, the first brewery opened by China people, was mainly funded by Shandong people Zhang Ge and Hao Sheng. The name "Shuang Hesheng" means "the two sides are jointly organized and the fortune is prosperous".
3 cater to the naming method.
Use auspicious words that people like in company store names to cater to customers' pursuit of happiness and attract business.
(4) justified.
As mentioned earlier, Matsushita Electric Company of Japan and Ford Motor Company of the United States belong to this naming method.
⑤ Elegant naming method
This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name business occasions as literati's study, such as Zhai, Pavilion, Xuan, Ju and Garden.
⑥ colloquial naming method
Common sayings are colloquial, and the names of enterprises and companies named by common sayings are acceptable to most people. The famous Wang pockmarked and Goubuli belong to common sayings. Loud names such as "delicious melon seeds king" and "thin ribs" give people a sense of intimacy.
⑦ Homophonic nomenclature
Naming shops in this way seems to happen occasionally, which attracts people's attention. For example, a boss named Yu Pinghan in Shanghai, "Yu Conscience Pharmacy", is only homophonic with "conscience" in pronunciation, which makes the public feel that the boss is sincere in doing business and does not make money.
8 boastful nomenclature
Name the company by boasting, mainly to reflect the company's commitment, product quality and other strengths in the current company name, add faith to yourself, put pressure on opponents, and give the public a sense of trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means that it is invincible in the competition. For example, Jincheng Tang Chi and Shanghai Lean Glasses Co., Ltd. mean that the company can strive for perfection in all aspects.
Pet-name ruby notation
Logo naming method is mainly based on physical objects to highlight the obvious characteristics of enterprise companies, and now it has developed into a part of CIS (Enterprise Identification System) internationally. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
Attending brand naming method
Brand naming generally means that enterprises will use their own brand names in the future after creating brand-name products. For example, Shanghai's former Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company all named their companies after their own brand products "Lubao Golden Pen" and "Phoenix".
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