On the other hand, Apple is different from Samsung and Google because it has extensive business and huge consumer groups in China. Suppose Apple withdraws from the China market, what will Apple lose?
Income will fall. During June18, 2022, the sales of iPhone 13 in one month exceeded 2.8 million units. According to the average price of 6,000 yuan, only Anton's iPhone 13 brought Apple 156 billion yuan in revenue. The profit margin of iPhone is around 27%, and the total profit is 4.2 billion yuan. This is just the revenue and profit of iPhone 13 in an e-commerce. If it is the revenue and profit of all series of Apple mobile phones in the whole network, then this data will be five times.
In 20021year, Apple's total revenue was $365.8438+07 billion. Among them, the revenue of Greater China accounts for 65,438+09% of Apple's total revenue. According to this ratio, Apple's revenue in Greater China is 73 1 100 million US dollars. Whether it is mobile phone revenue or overall revenue, Greater China is an indispensable market for Apple mobile phones. If Apple withdraws from this market, then Apple will definitely shed its skin.
2021iphones cannot be shipped in large quantities, and the shipments of iphones exceed 230 million. The main producing areas of these iPhone are China, especially Foxconn. American leaders once asked Apple to move its production line back to the United States, and Apple CEO Cook explicitly rejected this request. In Cook's words: Except China, no other country has a perfect production chain like China, which can ship a large number of iPhone. If the iPhone production line moves out of China, Apple's operation will be seriously affected.
As can be seen from Cook's words, Apple's products cannot be separated from the production in China factory. If Apple withdraws from China, it will be defeated by its rivals in the competition of modern science and technology. On the other hand, if Apple withdraws from China, what will China lose?
Some people say that if Apple moves its production line out of China, then Apple will have no value in China. Actually, it's true. In China, there are millions of people engaged in the production of Apple mobile phones, millions of people engaged in the sales of Apple mobile phones, and hundreds of thousands of people from Apple's peripheral products.
Appstore development, product maintenance, advertising and other counting positions. Apple directly and indirectly affected tens of millions of jobs. If Apple leaves our country, these jobs will be difficult to recover in a short time. Even if it is restored, this recovery process is unbearable for ordinary people.
As we all know, if the product is expensive, the tax will be high. Apple's products are famous for their high prices, such as the iPhone with a price of 5,000 yuan and 6,000 yuan, the iPad with a price of 3,000 yuan and 4,000 yuan, the MacBook with a price of/kloc-0.2 million yuan, and even the mirror cleaning paper with a price of hundreds of yuan. According to the price and sales volume of Apple products, it is also a huge figure that Apple pays taxes to China every year.
Both upstream and downstream industrial chains have been affected. Apple has established cooperative relations with hundreds of companies in China. Apple placed orders with these companies and bought their products, which promoted the development of these companies. Once Apple leaves China, these companies will run into problems and the risk of bankruptcy will increase.
It is reported that a company with a market value of tens of billions was removed from the supply chain by Apple, and its revenue directly dropped by 95%, almost on the verge of bankruptcy. It can be seen that Apple's withdrawal will have an impact on the upstream and downstream of China's mobile phone industry chain, which deserves vigilance.
The competitiveness of China's smart phone industry is declining. Apple mobile phone is the leader of smart phone and the pioneer of touch-screen mobile phone. It is no exaggeration to say that Apple has changed the world and brought convenience to people's lives. Because Apple's entry into the China market has raised the entry threshold of China's mobile phone market, China's mobile phone brands will have the goal of catching up.
It is no exaggeration to say that Apple's mobile phone is the benchmark of smart phones. Because of this benchmark, the smart phone market in China has the power to flourish. Once this benchmark is out of the China market, I can hardly imagine what our mobile phone market will look like.