Bingquan, a brand listed by Guangzhou Bingquan Cosmetics Technology Co., Ltd. on 20 19, focuses on fresh breath and fragrant application. Inspired by the glacier water in the French Alps, the brand is committed to the study of oral flavor and provides technical guidance for ice spring chewing gum toothpaste.
Different from traditional toothpaste, Bingquan refined the selling point of oral fragrance, and entered the oral care market with the first chewing gum toothpaste in China.
Bingquan toothpaste marketing planning
Before the release of several films of "Hi Mom", the marketing planning of Spring Toothpaste chose the tripartite cooperation of Minute Media, Wanda Cinema and Baby Hall, covering 500 cities on the 1-5 line, and at the same time, Yuqi Zhang with strong personality was signed as the brand spokesperson to prepare for the media marketing of digital cinema.
The commercial focuses on conveying fresh breath content, and the video "How can there be bad breath at family and friends gatherings, classmates gatherings and dates?" Each picture shows the young, vivid and vivid brand concept and value emotion of the marketing plan of Bingquan toothpaste, and conveys the advertising information and brand concept of Bingquan to consumers who go to the cinema to watch movies.
Refer to the above? Baidu encyclopedia-ice spring