For many years, "Made in China" has become famous all over the world, but most "Made in China" are always at the end of the supply chain because they have no authorization and independent development and pricing power. For example, in the 20 10 World Cup, the official cheering tool "vuvuzela" produced by China only earned a few cents each.
Now, more and more enterprises in China are aiming at the upstream of value chain and supply chain. On June 20 13, Hangzhou Xiecheng Industry became the official authorized manufacturer and distributor of FIFA, responsible for making the World Cup mascot Fleco. This is the first time that China enterprises have obtained the official authorization of the World Cup mascot directly from FIFA.
Weiguang Group has also taken similar actions, and its brand product is the fan version of the "World Cup". They also obtained the right to design and sell five categories of products from FIFA, such as metals, ceramics and plastics.
"Taking advantage of the global influence of the World Cup and increasing the brand and advertising efficiency of China products through authorization,' Made in China' is changing to' Authorized by China' and' Brand by China'." Xia Guo agreed with the new form of "China authorization".
Wang, chief economist of the Economic Forecasting Department of the State Information Center, said that "China Authorization" represents the international recognition made in China, and reflects the improvement of the overall level of manufacturing in China, including the level and creativity.
"China Zhizao" became famous in one fell swoop.
Besides producing football peripheral products, there are many "China's intellectual creations" in this World Cup.
For example, the two famous stadiums of the World Cup, the National Stadium and Pantanal Stadium, are led by cranes of China Sany Heavy Industry. Most of the security equipment for fans entering the stadium is made in China. A China company, Tongfang Weishi, provided nearly 600 advanced security equipment for the World Cup.
Testing equipment: Among the 12 venues hosting the World Cup, the testing equipment of 9 venues are all their products.
During the World Cup, the "China" subway will share huge traffic pressure for Brazilian cities. In the global bidding for metro vehicles in Brazil, CNR buses from China beat Siemens, Alstom and other world-class rail transit equipment companies to win the bid with high quality technology and reasonable price. In Rio de Janeiro, Brazil, 1 14 1A subway train and 124 emu are all developed by CNR.
For the World Cup, Brazil also specially imported two hybrid buses from China and incorporated them into the bus fleet to transport guests from all over the world during the games.
In just four years, from the seats and condoms of the World Cup in South Africa to the LED products, subways and security inspection equipment of the World Cup in Brazil, "Made in China" gradually got rid of its reputation of large output, poor quality and low technology content, and began to upgrade from "Made in China" to "Made in China".