Crowdfunding uses the characteristics of the Internet and SNS to let small businesses, artists or individuals show their creativity to the public, win everyone's attention and support, and then get the needed financial assistance. So how to carry out crowdfunding financing?
1. Make a BP (business plan) as soon as possible.
Zhang Ailing once said? Become famous before it's too late This rule is also applicable in the crowdfunding industry. In this increasingly competitive era, if you can make a business plan as soon as possible and submit your entrepreneurial project on the crowdfunding platform, the chances of success will be greatly increased. Because the earlier the project goes online, the more obvious the first-Mover advantage will be. Not only will the crowdfunding platform be vigorously promoted, but investors will also take the lead in paying attention, which will undoubtedly greatly improve the success rate of project crowdfunding. And a moment's hesitation may make competitors seize the opportunity and seize the opportunity.
2. The project introduction is concise and to the point.
Here? Fragmentation? In the new era, lengthy project introduction may also make interested investors feel tired of reading, thus affecting the final investment judgment. Therefore, in order to establish the first impression as soon as possible, we must ensure that the project introduction is concise and to the point, and then shape the appeal and influence of the project on this basis.
Nowadays, the introduction of crowdfunding platform projects usually adopts a combination of video, pictures and text. So in the project description, try to express it with vivid pictures and texts (if there is a video, it needs to be short and powerful). Now is the era of visual communication, it is difficult to expect users to read your words. Beautiful videos or pictures can not only make reading easier, but also show your content more vividly.
3. Set up financing amount and return mechanism.
For crowdfunding project financing, we must be cautious about the minimum investment. We naturally need large investments, but small investments are also indispensable. Because professional investors are a minority after all, entrepreneurs are still faced with ordinary investors, and their investment tendencies are generally conservative. So, setting a minimum financing amount or asking too much of your donors may lead to disastrous consequences, while avoiding excessive premium? These are very likely to make your crowdfunding project fail.
For supporters involved in project financing, crowdfunding is also an investment behavior. Venture capital or dream investment should get a certain return. Therefore, for entrepreneurs, besides giving material rewards, spiritual encouragement is more important.
4. Pay attention to communication with supporters
When a new crowdfunding project is launched, while attracting crowdfunding users to watch it, it is inevitable that many people will comment on the project, or? Curiosity? Mentality, praise the project is good, or do you want it? Advanced users? Mentality, directly point out the shortcomings of the project. At this time, regardless of the user's comments, crowdfunding entrepreneurs should accept them with humility and strengthen communication with these users, so as to improve their products and services, thus improving the success rate of project crowdfunding.
Stretch oneself
It is undeniable that crowdfunding platform is a platform for project promotion, but don't expect it to be an instant hit through the display of crowdfunding platform. In the internet age, wine is not afraid of the depth of the alley? It is a completely false proposition.
Therefore, for crowdfunding projects, intrapersonal communication and multi-channel publicity and promotion are also needed. Before you put the project online, you should prepare a whole set of marketing promotion plans and figure out how to promote it. You should have done the pre-sale for a long time, and talked with the followers about the products you will provide months ago, reported the latest progress of the project to them, and interested them before the project went online.
Founder of crowdfunding: a person who is creative but lacks funds.
Supporter: someone who is interested in the story and return of the fundraiser and has the ability to support it.
Platform: Internet terminals connecting sponsors and supporters (foreign countries: IndieGogo, Kickstarter domestic: roll call time, Dreamcatcher, Meng Tao, Heather, Dreamcatcher, Ignition, Zhong Yi, Renren) (ranked by founding time).
The Significance of Crowdfunding Crowdfunding is not a simple investment behavior, but a practical project process in which members of elite communities with money, cognition and time surplus work together to enhance each other's value. The final profit point is also diversified. In addition to tangible monetary benefits, the exchange of values among community members and the hidden promotion of contacts, resources and experience are also key. If the community and crowdfunding are well combined, 1+6544 will be generated. The essence of crowdfunding is to raise people, wisdom, strength and money. From the perspective of cascade, raising people is the first, and raising money is the last.
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