During the reporting period, the company's core product, Li Tao brand bread and cakes, achieved an operating income of 665,438,800 yuan, an increase of 6.065,438+0% over the previous year; Star products such as mellow cuisine continued to grow steadily, new products such as rock baked cakes and cheese bread achieved rapid growth, and the comprehensive competitiveness of products continued to improve. In addition, the business income of moon cakes and zongzi developed for traditional festivals was 65.438+0.33 billion yuan and 65.438+0.24835 million yuan, respectively, increasing by 65.438+03.54% and 665.438+0.9 1% compared with the previous year.
According to relevant market participants, the concentration of bread industry in China is still low, with fierce competition and serious homogenization. With the development of economy and the improvement of material living standards, people's requirements for bread quality are constantly improving, and the role of non-price factors such as food safety, quality, marketing, service and management in industry competition will gradually be reflected. In the process of development, small workshops will be eliminated, and enterprises with brand awareness and scale effect will continue to develop, thus further expanding market share.
To this end, Li Tao Bread said that the company will fully seize the opportunity, gradually establish and improve production bases with reasonable layout and efficient operation, continuously expand sales channels, meet the consumption needs of key domestic markets, further enhance the brand influence of the company, establish the leading position of the company in the bread industry in China, and promote the orderly competition and healthy development of the bread industry.
For the key work in 2022, Li Tao Bread said that the company will expand its production base and continue to promote the production base construction projects of Zhejiang Li Tao Bread Co., Ltd., Shenyang Li Tao Bread Co., Ltd., Qingdao Li Tao Food Baked Food Production Base Project, Quanzhou Li Tao Bread Co., Ltd., Guangxi Li Tao Bread Co., Ltd. and Changchun Li Tao Bread Co., Ltd.
In terms of products, we will continue to strengthen and enlarge bread and pastry products, steadily develop traditional holiday products such as moon cakes, further enrich the product line, and constantly introduce a series of products with delicious taste, rich nutrition and high added value, make full use of the company's expanded production capacity, open up new markets and enhance market competitiveness.
The company will further accelerate the construction of strategic regional sales network, continuously increase investment in mature markets such as Northeast China and North China, continue to consolidate the strategic cooperative relationship with large supermarket chains at home and abroad, subdivide consumer markets and sales channels, further tap market potential, guide and cultivate new consumer demand, and consolidate and expand market share. At the same time, using the market operation experience of mature regions and relying on central cities, we will expand to other markets, deepen channels and strengthen terminals to form a terminal sales network with more reasonable layout, stronger controllability and higher operational efficiency. In addition, we will continue to build a more scientific, fast and safe logistics system, improve our distribution and service capabilities to customers, and meet the diverse needs of different customers.
Li Tao Bread said that the company will further improve the delivery cycle and customer service quality, and strive to provide consumers with fresher bread. In addition, the digital system empowers all business processes, effectively improves management efficiency and improves the satisfaction of consumers and end customers.