Changes of Asian sand symbols

At that time, there were eight soda plants in China, but now only Shashi in Asia has survived and lived in the memory of Guangzhou people for a long time. This is a miracle. 1956 in March, the Asian soda factory implemented a public-private partnership and changed its name to "public-private joint venture Asian soda candy factory". After the joint venture, the first director is Jiang Shifang and the deputy directors are Li Zhiyang and Wang Shu. At the same time, it successively merged five small candy factories, including Shi 'an, Qiongnan, Tongxing, Xinhua and Huimin candy workshops, and successively built candy workshops in Gong Yan Street, Huifu West Road and Taiping South Road. By the early 1960s, there were only three soda producers in Guangzhou (Asia, Xinghua and Guangdong beverage factories), with an annual output of about 20 million bottles. But at that time, people's consumption level was not high, and the soda market was saturated. In this case, domestic soda needs to open up new markets to survive. 1964, with the support of Chen Yu, then governor of Guangdong Province, the first batch of Asian apple soda was produced and listed in Hong Kong on the National Day of the same year. Because Asian soda has a certain popularity in Hong Kong, and it was the first time that China soda was shipped to Hong Kong after liberation, it sold quite well. Citizens lined up to buy, and tens of thousands of boxes of soda were sold out in just a few days. The Asian soda factory immediately expanded its production, adding salsa, orange juice and other varieties, and expanded its market to Macau and then to Singapore, which was the only soda product in China that entered the international market at that time. Due to the increase of soda water export, the original plant and equipment can no longer meet the needs of production. At the beginning of 1966, Guangzhou Light Industry Bureau merged the workshop of Central Asia Factory 1000 square meter and the equipment and personnel of Xinghua Alkali Factory into Asia Alkali Factory, and transferred the candy workshop of Asia Alkali Factory to Xinghua Factory, which once again became a professional soda production enterprise. In June+10 of the same year, the Ministry of Foreign Trade invested more than 600,000 yuan to build a new factory building of Asian soda factory at the present site (No.6 Tianhe Road), with the aim of building a professional factory specializing in the production of export soda (domestic soda is produced by Guangdong Beverage Factory). The design covers an area of about 23,000 square meters, with an annual output of 25 million bottles. After several months of struggle, the Asian soda factory was officially put into operation in May 1, 1967, and exported 380,000 cases of soda that year. By the end of 1968, the soda workshop of Guangdong Beverage Factory was merged into the Asian soda factory. Since then, Asian soda factory has become the exclusive soda factory in Guangzhou. During the "Cultural Revolution", Asian soda plants were renamed Guangzhou No.2 Beverage Factory, Guangzhou No.1 Beverage Factory and Guangzhou soda plant, and their original names were not restored until 1984 1.

After the reform and opening up, people's living standards are getting higher and higher, and soda has become an ordinary drink for the general public; In addition, the weather in Guangzhou is hot and the consumption of soda is large. Every hot summer, soda is in short supply. As a result, soft drink manufacturers have mushroomed. At that time, there were 72 soft drink factories in Guangzhou alone, and the situation that Asian soft drink factories dominated the soft drink market in Guangzhou had been broken. He Jie, the factory director, and his partners realized that although the quality of Asian soda is good, the equipment and packaging are backward and the output is low. If we want to continue to gain advantages in Guangzhou market and go to the whole country, we can only introduce foreign advanced technology and update equipment. According to the actual situation of the factory, they adopted the practice of introducing new equipment and transforming old equipment simultaneously. With the increasing demand for soft drinks in China, the factory leaders decided to adopt the experience of Coca-Cola Company in setting up branches around the world, export technology, and make use of manpower, financial resources and sales markets around the world to produce and sell "Asian soft drinks". Thus, in May of 1984, the Longmen branch of Asian soda factory was born, and then it was unstoppable. By the end of 1988, it had developed to 2 1 branches nationwide. Among them, other provinces have 1 1. The establishment of a branch factory provides a good opportunity to improve the popularity of Asian soda in China. When the Urumqi branch of Asian soda factory cut the ribbon, the person in charge of the municipal government said, "We cooperated with Asian soda factory to break the situation that Xinjiang people didn't have high-grade soda for decades after liberation." The reputation of "Asian soda, full of gas field and full of taste" spread all over the country.

1in June, 1984, Asian soda plant became one of the first 70 enterprises in Guangzhou, and the factory director responsibility system was implemented at the end of the same year. Director Zhang Guiyuan is far-sighted. He believes that it is not enough to make Asian soda go to the whole country and the world. It is also necessary to reform the practice of bottling for decades and adopt new packaging popular in the world, so as to occupy a place in the international market. Since 1985, Asian soda factory has raised tens of millions of yuan to introduce two beginning of winter Bao production lines made in Sweden, a two-piece can production line made in the Federal Republic of Germany and an American 1.25 liter PET bottle and glass bottle dual-purpose production line, as well as its water treatment system, syrup treatment system and other supporting projects, which greatly improved the production capacity.

In June, 1987, 1 1, the Asian beverage group company was announced. Asia Beverage Group Corporation is a semi-tight consortium with Asian beverage as the leader and integrating scientific research, raw material base, sales and horizontal joint venture. Its establishment is a new milestone in the development of soda plants in Asia.

In May 2009, Xiangxue Pharmaceutical officially took over the Asian brand, fully implemented the brand strategic positioning, and fully awakened the brand vitality. After a period of silence, "Jin Dian Shashi" was introduced in Asia. Following the historical formula, the volatile oil of Kuding tea was extracted by modern Chinese medicine extraction technology of Xiangxue Pharmaceutical, and its unique historical flavor was maintained. Since the listing of 20 1 1 and 1, it has been favored. Jin Dian Sand Exhibition aims to reshape the Asian brand-the taste of glass bottles-lasting and delicious. She brings us endless sweet memories, and let us taste this unique Guangzhou flavor together. 1February, 946, the Asian soda factory officially opened at No.80 Dade Street.

1949 When the factory site was moved to No.298, Dade Road, the Asian soda factory had three 12 soda machines, more than 80 employees, a workshop of more than 2,000 square meters and an annual output of more than 5 million bottles. Asian soda is the only first-class soda in Guangzhou market.

1956 in March, the Asian soda factory implemented a public-private partnership and changed its name to "public-private joint venture Asian soda candy factory".

1964 produced the first batch of Asian apple soda, which was the only soda product that entered the international market in China at that time.

At the beginning of 1966, Asian soda plant once again became a professional soda production enterprise. In June 5438+10 of the same year, a new factory was built at No.6 Tianhe Road, which was put into operation the following year.

During the Cultural Revolution, Asian soda plants were renamed as Guangzhou No.2 Beverage Factory, Guangzhou No.1 Beverage Factory and Guangzhou soda plant.

It was 65438+65438+ 10 in 0984 that the original name was restored.

1983 introduces German production line.

1985 imported cans production line.

1985 imported cans production line.

From 65438 to 0993, Pepsi Asia Beverage Co., Ltd. was established by a joint venture between Asian soda factory and Pepsi Cola until 2002.

1996, moved to the East Zone of Guangzhou Economic and Technological Development Zone.

In 2002, Guangzhou Asia Beverage Co., Ltd. was established.

In 2009, it was acquired by Guangzhou Xiangxue Pharmaceutical Co., Ltd..