According to Ortega's plan, Lilly China's sales will double from the current US$ 6,543.8 billion in the next few years, making it one of the three fastest growing pharmaceutical companies in China. He said he would like to stay in China for "many, many years".
On June 1 2005, Dr. Ortega took over from Xiao and became the new president of Lilly Pharmaceutical in China. Therefore, for Ortega, in this strange country, the 52-year-old German took the heaviest burden of politeness on himself. Veteran: Lilly for 25 years, Asia 12 years.
It is not surprising that 52 years old is still at the peak of his career. But it is rare for a person to give half his life to the same company, but Ortega did it. He has devoted 25 years of his career to Lily.
From 1980 to now, Ortega started as a scientific consultant and became the president of China market. The place where his career started is his hometown-German, and the place where his career is brilliant is his present post station-China.
In the past 25 years, the veterans of Lilly have been to many places, including 12 years, Otto worked in Asia: 199 1~ 1995, and Otto served as the general manager of Lilly in Thailand, Myanmar, Laos and Cambodia. 1997~2000, served as president of Lilly Korea company; From 2000 to 2005, he served as director of pharmaceutical sales and marketing of Lilly Japan Company; After 2005, he served as President of Lilly China. ...
Every new appointment is a challenge for Ortega.
"In fact, during the 12 years in Asia, I still encountered many difficult things." A person's career can't always be smooth sailing. Ortega knows this very well. What he knows more is that employees in every place are the biggest pillar of his career. 1At the end of 997, Ortega encountered the Asian financial crisis while working in South Korea. At that time, South Korea's economy was under great pressure, and Ortega, then president of Lilly Korea, was faced with great pressure on how to increase sales. During that time, there were news of layoffs or even closures of the company, and the Lilly team in South Korea led by Ortega did not fire any employees. "We have overcome many difficulties and become one of the fastest growing and most successful pharmaceutical companies for three consecutive years." Speaking of which, Ortega is quite proud. President: China still insists on independent innovation.
From 65438 to 0999, Ortega took his family to China and visited Beijing and Xi. Six years later, Ortega accepted the important appointment of Lilly China, and will live in China for a long time. He is not surprised by this. 12 years, Asian love, China, became another place for him to realize his dream.
"China is the largest pharmaceutical market in Asia and ranks third in the global pharmaceutical market." Otag said that the current growth rate of Lilly in Japanese market is only 2%, while in China, the growth rate is close to 30%.
So, in his first month in China, Ortega tried his best to get to know the country and discover the potential of China in the pharmaceutical market.
Ortega has repeatedly adhered to the customary style of comity: independence and innovation, whether in China in the past 25 years or in the next few years.
Unlike other companies, Lilly has never acquired any enterprises since 129, and has always existed in an independent form. And don't take the road of diversification. Lilly doesn't run many businesses other than drugs at the same time, like an enterprise pharmaceutical company. On the contrary, in order to focus on the pharmaceutical field, Lilly spun off the cosmetics business it once owned, including well-known brands such as Elizabeth Ya Dun.
Lilly Innovation 100 years, all drugs are original research drugs, no generic drugs. Lilly's aim is that every drug should be the first or best of its kind.
"Lilly will not merge enterprises in China through mergers and acquisitions, and will not be interested in the generic drug market in China in the next five years to 10." Otag said.
In recent years, one of the main means for large foreign enterprises to enter the China market is through the merger and acquisition of local enterprises. Mergers between pharmaceutical companies have become commonplace throughout the global market. At the same time, in order to reduce production costs, generic drugs that have passed the patent period have become the new favorite of the global pharmaceutical market. Large pharmaceutical companies like Novartis are also vigorously surpassing the development of generic drugs. Ortega's move is like an alternative in the world pharmaceutical market, which has a trend of merger and attaches importance to generic drugs.
But in the past 25 years, Ortega has proved the possibility of this alternative existence with his own achievements.
Ortega said that Lilly plans to launch 15 drugs in China in the next five years, covering central nervous system, diabetes, injection equipment, ADHD drugs and so on. These drugs will strive to be the best of their kind, and the most important thing is that each drug will be independently developed by Lilly.
According to Ortega's plan, Lilly China's sales will double from the current US$ 6,543.8 billion in the next few years, making it one of the three fastest growing pharmaceutical companies in China. He said he would like to stay in China for "many, many years".
Father: tenderness behind success
Unloading the burden of career, Ortega is still a good husband and father in life.
Ortega's wife, Ms. Pu, is Thai, who gave Ortega 12 the beginning of the Asian dream. Because of her, Ortega chose Thailand as the first stop in Asia, and because of her, Ortega spent the rest of his life in Asia.
Ortega has a big family, he, his wife and four children. The oldest is 18 years old and the youngest is 3 years old. Ortega often talks about his wife and children.
Family is the pillar of Ortega. At the end of this month or early next month, the extended family will move to China with Ortega, who puts career and family on the same scale.
Ortega has always been affable from the first moment he received reporters. During his 25-year career in Lilly, Ortega was famous for his humility to employees.
At the end of the interview, the photographer asked Ortega to pose for a photo. Facing the camera, Ortega seems a little nervous and stiff. Accustomed to the bosses' slightly official and arrogant expressions in front of the camera, Ortega's slightly nervous smile reveals his simplicity.
Brief introduction of Lilly company
Lilly Pharmaceutical Co., Ltd. is a world-leading pharmaceutical company with a history of 126 years. One of the top 500 enterprises in the world, ranking eighth in the world in the field of medicine.
Lilly 19 18 came to China and set up the first overseas representative office in Shanghai. 1993 returned to China. At present, Lilly has a wholly-owned enterprise in China-Lilly Suzhou Pharmaceutical Co., Ltd., with 30 offices and nearly 800 employees.
Last year, Lilly's global sales reached $654.38+03 billion, and Lilly's sales in China exceeded $654.38+00 billion. (Guo Ailin)
Source: China Business News