1. Enhance the attractiveness of investment: Haier, as an enterprise with a world-famous brand, has a high popularity and reputation in the market for its products and services, which will undoubtedly enhance its attractiveness and credibility in the eyes of investors, thus attracting more investors to directly invest in the enterprise.
2. Reduce business risks: Haier's brand influence and word-of-mouth advantages can help it build a good brand image and reputation in the market, improve the stability and reliability of product sales and services, and thus reduce its business risks.
3. Expanding market share: Haier, as a well-known brand enterprise, has a certain brand premium effect in the market, which can help it occupy a larger market share, improve the market competitiveness of its products and further promote the development and growth of the enterprise.