Mature women who pursue self-expression and individuality.
Manifen brand positioning
Vibrant Women-Leadership, Feminine Charm, Hedonism, Drama Performance
Manifen's consumers are full of strong "feminine charm", with natural delicacy and temptation; They are "hedonists", pursuing happiness is their life goal, they are greedy and willing to try new things; They never give up their youth, fashion and dreams; They have "extraordinary charisma" and they are opinion leaders under the aura; They are also full of drama, like to show off their own light and show their extraordinary charm in different and exaggerated ways.
Manifen constantly understands the needs of consumers, and constantly adjusts products and services on this basis to make them more suitable and meet the needs of consumers; At the same time, four key brand values are determined: female charm, hedonism, leadership temperament and drama performance; And give the brand mission of "integrating innovation and fashion, subliming female charm"; Manifen brand endows its consumer groups with "energy", inserts attractive wings for women, and sublimates women from the inside out, which is unstoppable.
1996, Manifen officially opened its first counter in Beijing, which is the first underwear brand established by Huijie Group.
From 65438 to 0999, Manifen combined China's traditional festivals with traditional folk customs, and incorporated China's unique national culture of "Dragon and Phoenix" into underwear design concept, thus establishing the original position of the brand in China underwear industry. In the same year, Manifen took the lead in launching a series of self-cultivation and warmth-keeping, creating a new concept of women's warmth-keeping, which perfectly combined beauty and warmth-keeping functions.
20 1 1, "Manifen" brand is regarded as the most influential brand in China's consumer market in the past 20 years, and it is also one of the few brands in China's underwear industry that has won both "China Famous Trademark" (Bra) and "China Famous Trademark".
In 20 12, manifen brand won the "20 12 women's media award for annual contribution to women's development" awarded by UN Women and Netease women.
In 20 13, manifen brand won the annual marketing award of China underwear industry and the annual innovation award of China underwear industry. ? Target consumer groups of Ivis:
Mature women who pursue an elegant and high-quality lifestyle.
Ivis brand positioning:
Elegant, exquisite and international.
The goal of Ivis brand is successful white-collar women. They firmly pursue eternal things, do not go with the flow, and naturally exude unique elegance and eternal classic charm, which is admirable; They taste details, enjoy exquisite life, bright pearls, pleasant fragrance, exquisite underwear ... their exquisite appearance reveals their unremitting pursuit of texture; They are international modern women whose temperament transcends time and space and national boundaries.
Ivis brand takes "elegance", "exquisiteness" and "internationalization" as its core values, and is specially born for elegant and tasteful women. Through professional high-end technology research and development and top-notch creative design, we will create exquisite and eternal classic underwear products for women and provide meticulous and caring services. At the same time, Ivis brand interprets the temperament of women in various countries, so beautiful and charming.
Ivis makes women exude eternal elegant rhythm from appearance to connotation and gestures.
In 2003, Ivis brand was officially listed;
20 10 was awarded the "2009 China Brand Growth Award for Promoting Consumption Economic Growth" by China Business Federation and China National Business Information Center in March.
In 20 12, "Ivis" brand lingerie ranked tenth in the comprehensive market share of similar products in 20 12;
In 20 12, Huijie Group entrusted Karin International, the top French fashion organization, to design the 20 12 autumn and winter image album for its Ivis brand, and won the silver prize in the 10th Asian Printing Awards for its excellent binding design. ? Lan's target consumer groups:
Young women pursuing fashion shows and variety shows? Lanzhuoli brand positioning:
Young, sexy, free and fashionable.
Lanzhuoli brand was founded in 2004. It is a young, free and interesting brand.
Lan is committed to being friends with young girls, playing games with them and growing up together! Let's play with Rangiri!
The Landry brand will be targeted at women in the transition period from girls to women. These girls are young and energetic, love to play, enjoy an interesting life, and create vivid and interesting games in an eclectic way; They are experiencing the transformation from girls to women, sometimes naive and sometimes serious, insisting on and dreaming of becoming stars, always keeping up with the trend to change the fashion "style", showing all kinds of beautiful women, playing with their bodies fearlessly and sexily, and showing unexpected dramatic effects; Although they are fickle, they stick to their choices because they yearn for freedom. As long as she wants it at this moment, she will stick to the next moment of change; They like being surrounded by friends. They are absolute party girls!
Lanzhuoli brand takes "youth", "sexiness", "freedom" and "fashion" as its core brand values, and is committed to providing girls with highly tacit underwear products to meet their ever-changing image and psychological needs. ? Target consumer groups of body beauty:
Independent women with high self-requirements? Body brand positioning:
Fashion, shaping, harmony and temptation
The United States will position consumers as independent women with high self-requirements. They pursue perfect and healthy figure and posture, and expect themselves to be the standard of ideal image; They attract people's attention with absolute charm, but they are not arrogant.
Bodybuilding takes "fashion", "shaping", "harmony" and "temptation" as brand values. The design that follows the fashion trend reflects the brand's unremitting pursuit of fashion and beauty; High-tech innovative technology makes women "easily shape", which not only provides women with high-quality shaping products, but also allows women to enjoy a comfortable and healthy wearing experience; Let women not only have a perfect figure like sculpture, but also exude charming temptation and affinity.
Body brand takes "perfect shaping expert" as its own responsibility, and provides underwear products that can easily shape the perfect figure for women, making women perfect so easily. Huijie Group's e-commerce brand was founded in September, 20 1 1.
COYEEE is one of the pioneers of professional fashion underwear in China, which is composed of a group of senior experts in underwear industry and young fashion designers.
COYEEE insists on being an attitude group, only doing classic and pure design, so that every moment of comfort constitutes every day's pleasure, and every day's pleasure creates a better life.
COYEEE expresses his true feelings with intimate underwear, shares the touch and joy of life, and pursues the right balance, just to give you the most suitable one.
COYEEE brand concept:
Simplicity, Fashion and Quality
COYEEE brand values:
Openness, equality, coordination and innovation