The Company Development of Shandong Fengyang Group

For more than 20 years, Fengyang has been at the forefront of the furniture industry. Since 1984, its leading products, sofas and mattresses, have successively won the titles of provincial excellent, ministerial excellent and national excellent. In 2004, they were all awarded national inspection-free products. In 2005, Fengyang brand mattress was rated as a famous brand product in China. In 2007, Fengyang brand sofa was rated as a famous brand product in China. Fengyang Group has become one of the few enterprises in China furniture industry with double China famous brands. Since 2007, the company has successively invested in the introduction of domestic advanced production lines of panel and solid wood furniture, realizing the transformation of Fengyang furniture from single product manufacturing to supporting furniture production, successfully transforming 30,000 square meters of Fengyang furniture city, and making Fengyang join the furniture marketing and logistics industries.

In 2002, the production line of 6.5438+0.5 million tons color steel plate was put into production, which marked that Fengyang Group officially entered the light steel building materials industry and made Fengyang enter the road of rapid development. There are 9 modern sheet production lines in the industrial park, and the products cover colored steel plates, galvanized steel plates, tinned steel plates, aluminized zinc plates and cold-rolled steel plates. The chain development from finishing rolling, pickling, zinc plating, tin plating and color coating to deep processing has been realized, and the annual output exceeds. In 2008, Fengyang people once again turned their attention to the stainless steel market. Stainless steel production line 1 piece, 65438+ 10,000 tons, including cold rolling, welded pipe and processing. After the project is put into production, it can realize the sales income of1200 million yuan and the profit and tax of 50 million yuan, which will further prosper the stainless steel market in Zhoucun and promote the local economic development.

The development idea of "adhering to the famous brand strategy and taking the diversified development road" has formed a new product structure and industrial structure in Fengyang Group, in which the main business and auxiliary business are interdependent, mutually driven and complementary. While realizing the rapid development of enterprises, it also promoted the rapid development of advantageous industries such as sofa furniture, light steel building materials and stainless steel in the surrounding areas, and made outstanding contributions to the development of regional economy, industrial economy and social employment.