How do headhunters expand their marketing plans?

My boss asked me to make a marketing plan for the next three years, provided that I spend as little or no money as possible. The company usually spends money like water, but it has been penniless in marketing. Perhaps the boss's idea is that benefits and wages can be seen by employees, while the market cost is huge, but the result is difficult to measure. Therefore, the premise of my plan is not to spend cash (of course, it does not mean that there is no economic loss), and any action to promote headhunting business is only carried out under the principle of ensuring no loss. The following is a summary of my plan: 1, Customer Orientation and Media Selection: Customer Group: Undoubtedly, customers should be HR people, and of course they can also be CEO, and CEO has the right to speak in the internal recruitment of the company. Media positioning: Of course, based on customer segmentation, media should be the most accessible media in this market segment. Therefore, I prefer authoritative HR journals or business weekly. Maybe you will question, why not choose a recruitment website or newspaper? I will talk about this in the second point. 2, do not spend money on advertising: I remember a friend who is a media once said: The trend of advertising now is cooperation. So I came up with a win-win idea. That is, the layout has been changed and the links have been changed. Well, since our company also has its own magazine and website, we can consider talking to our favorite media, such as Harvard Business Review, and ask for an exchange of pages with it, that is, it advertises for free in our magazine, and we also print a page with the same page on it. In this way, we don't have to spend extra money. In the same way, you can also find a website that HR can easily visit, and you don't have to spend cash with them to exchange links. Because of this strategy, I didn't choose the media of pure competitors as the target choice. There is a simple reason. Suppose it is 5 1JOB, it is definitely unwilling to cooperate in this way to help us enhance the possibility of competing with it or even catching up with it. Therefore, the wise choice should be the media that does not overlap with our business, that is, everyone's focus is different and their positioning is different. Only this type of cooperation can truly achieve mutual benefit and win-win results. 3. Promote the sustained growth of traditional headhunting business with a new business promotion model that does not lose money. When the traditional business develops to a certain period, if it does not make a new market, it will definitely encounter bottlenecks. Because of the above marketing strategy, I will talk about the ideas and promotion methods of new business development. My plan is to hold a human resources-related summit for foreign-funded enterprises. In the first year, because it is a market, you can recruit members at a very cheap promotion price. But the package offered is very practical and worth the money. For example, the promotion price is 2000/ year/person. Provide the following services: 1, once a year (one day) the latest personnel policy training 2, provide the talent market monthly report (according to what HR is most concerned about) 3, provide the welfare policy compilation covering 20 large and medium-sized cities in China every year; 4. Provide a salary and welfare survey report covering 20 industries every year; 5. Provide a member salon once every quarter to exchange and discuss with each other. I believe that any human resources practitioner will bang when he sees this package, because the information provided above is very useful and needs to pay a great price to get it in the market. Therefore, I believe Members will be eager for it, and it can be optimistically estimated that the goal of peacekeeping in the first year should not be difficult to achieve. This new business can make HR related people have a closer relationship with us and have a deeper dependence. And promote the traditional headhunting business, so that customers can choose our services to expand and increase the content. Snowballs are getting bigger and bigger.