How to run small enterprises well? 1. To be a small enterprise, we must properly handle these relations: the interests of employees, their own interests, the interests of distributors and the interests of the government.
Why put the interests of the government into it? You know, today's society is like this. Although the government serves us in name, it is not the case in reality. I won't say much here, as long as you understand. We should serve the government well.
As an operator, we must balance the interests of employees, our own interests and the interests of dealers. No matter whose interests are damaged, this enterprise may face bankruptcy. Today's employees are not like those of 15 years ago. Now enterprises are asking for employees, so we should change our thinking to manage them. Unlike the previous splint management, employees can call them whatever they want. Treat employees as friends. As long as employees contribute to you, nothing can be done well.
As for the dealer, you should do everything possible to get him to sell your products. No matter how good the product is, if no one wants to sell it, it is equal to zero. Promotion, anti-profit, giving and so on.
Self-interest: The current profit is really too low, and there is no previous profiteering at all, so if you want to make a profit, you must control the cost internally and externally. Procurement cost, production cost, logistics cost, office cost, etc.
First of all, although the enterprise is small now, you should have a big dream in your heart. If you just want to pursue profits blindly and forget the development of the enterprise, you will only regret it in the future. Generally speaking, small businesses start from family businesses and gradually become managed by outsiders. This is understandable, and it is even harder to stay in business and start a business. Nowadays, many small businesses just want to earn a few small money. You really might as well do some small businesses and set up a stall on the roadside. If you do it today, I won't know you tomorrow. Forget it. No shame or loss of reputation. Being a company is as important as being a man. If people wave or get angry at the mention of a company or a person, it's over. Although there is a saying that every boss is not a fool, it is not good to be too smart, and there is no fish in clear water. Who do you want to take advantage of, you think about who will pay you back, and you will pay you back.
The other is to have a plan for your career. Although the company is small today, it may be a big company tomorrow. People without ideas have no chance, and so does the company. Without thinking, there will be no development. No matter how small the company is, it is necessary to make an annual plan, so as to achieve the goal.
Everything started at an early age. If you want to do a good job in the company, do a good job in the products first. There are no good products. Wherever the product goes, it is a dead end. Now that living conditions are high, good products are not afraid of being rejected by the people. Keep improving on products, and don't take chances. As soon as the product is manufactured, we want to push it to the market. Markets are like battlefields, and products are like soldiers. If the quality is not good, we will only die.
One product dies today, and the other will die tomorrow. In this way, dealers have no confidence in you, consumers have no confidence in you, and you have no confidence in yourself. So don't rush to market. Just like writing an article, consumers will only buy your products if you impress them. Otherwise, yours is the same as others. Why should I buy your product? Besides, your brand itself doesn't know what your advantage is. So we must start from the heart.
4, the quality is done, the second step is to control the cost. Don't consider the cost until the quality is ready. Control costs from the following aspects:
Procurement cost: Shop around, and you need to purchase goods with good estimated quality and low price, especially the company's main materials. Because the company is small, sometimes the purchase volume is not large, which requires the ability and more information of the purchasing personnel.
Production cost: daily production, low-value consumables, equipment, tools, personnel, materials, packaging, etc.
Salary cost: In fact, this item also belongs to the production cost, but it is very important and crucial. So to put it simply, the wage cost is not to deduct other people's wages, but to effectively employ people, strengthen management, optimize production processes and control energy consumption costs in the production process.
Logistics cost: vehicle management, driver management, transportation route management, etc. Office cost: For a small company, the office cost is not high, because there are basically no offices and few people, but I suggest to train people in this field, because this position is very critical and it is not easy to find such a suitable candidate when it is not used.
Communication cost of government departments: Try to do it yourself. Don't always think about letting the government support you. Everything depends on the government departments. Now after the central control, the phenomenon of treating guests and giving gifts has improved.
5. The third step is the sales task. The market is very important, and all the above are for the market. When you first choose the market, you can choose a close-range and powerful dealer. If you want to start, three or five such dealers can support the company. Don't be greedy, the cost of greed will be high. If you want to start selling quickly, you can choose multiple dealers and sell in multiple regions. In the sales process, we should always pay attention to the market dynamics. As a boss, you should be very sensitive to the market and be able to grasp the direction of the market. Take effective measures to adjust the market at any time.
6. Small companies should operate in small steps. With less money, the risk of leaving is too great to afford. If you are close, you should be prepared to expand at any time. Keep up with the market. It is not easy to be a small company. Think about everything yourself, even do it yourself. Get something for nothing, as long as you work hard, you will get some sweet happiness.