On the one hand, people who hate these advertisements, and on the other hand, advertisers who work hard to impress themselves, can't friends circle advertise? Yes and no, when, how and to whom, but there are a lot of doorways.
"Insurance Online Trading-New Media Marketing Practical Course" (hereinafter referred to as "Insurance Online Trading") teaches you to master online trading skills, so you don't have to send too many advertisements every day, so that customers can come to you on their own initiative!
The author of this book is Gou, a lecturer in enterprise new media, a special columnist such as Baidu and Sohu, and has published nearly 10 books on new media. This book is the refinement of Gou's many years' experience in Internet marketing, and it is also a summary of the strategies and methods for insurance agents to acquire customers and realize transactions through the Internet.
When I first got this book, I was surprised. I just want to learn new media marketing. I don't sell insurance. Why do friends who are also new media want to push this book?
With questions, I sighed while watching, even the traditional interview industry of insurance can gradually transform into online marketing, and why no one saw my circle of friends and why my community didn't operate, mainly because my own methods were not in place. I will briefly give some examples from books to see how traditional industries use new media for marketing.
I believe that many friends who do online marketing will have a feeling that the current customers are too arrogant. Even if they don't pass WeChat friends, they finally add friends and send a few advertising messages, which may be hacked immediately. However, you can't blame the customer, but you don't have customer thinking.
Customer thinking is the basic thinking framework of new media marketing. If you want your online promotion to be effective, you must think from the customer's standpoint.
Take the insurance agent mentioned in the book as an example. Insurance agents send friends circle, not to see when you are free, but to think when customers are browsing; What kind of Weibo an insurance agent wants to send is not to see what you want to send, but to analyze the topics that customers may be concerned about.
Similarly, we can put ourselves in each other's shoes. If a new friend throws a bunch of advertisements without saying anything, it is hard for us to accept. Therefore, network marketing friends should have customer thinking and give each other enough trust to promote marketing work smoothly. It takes time and professionalism to build this trust.
When we learn to think from the customer's point of view, pay attention to building our own professional reputation, classify customers and understand the characteristics and preferences of each type of customers, it is possible to use the new media as a weapon to win more customers.
When we browse the circle of friends every day, most of us will ignore the information that only advertises. If it is related to life, we will stop to watch and praise with interest. This is our own preference, and vice versa. Be careful not to step on thunder when making friends. The circle of friends is well managed, which can not only circle the powder, but also directly promote the order.
From the customer's point of view, a circle of friends with trust, temperature and professionalism has a greater chance of transaction. To have trust, temperature, and professionalism, we must do five things well in concrete work, namely, a good avatar, a good name, a good introduction, a good cover and good content. Take the good content as an example.
Combined with the customer thinking mentioned above, we can't send a circle of friends according to the availability, because the circle of friends also has prime time, such as eating, commuting and sleeping. Grasping the best opportunity to make friends will get twice the result with half the effort.
There is no doubt that we can't publish dozens of advertisements a day. An important principle of "1: 1" is that the ratio of story content, value content and advertising content is1:1. Publishing story content is mainly related to your own life, giving people a sense of reality, grounding gas and making people easy to get close to; The value content can be to share some common health knowledge and make others feel useful; The advertising content is related to the product, so keep your professionalism.
Through the above introduction, we have been able to learn how to make a circle of friends correctly. Online Trading in Insurance deeply explains the marketing of circle of friends, and readers can design a circle of friends suitable for building their own brands according to these details.
When we open WeChat, we will find ourselves in countless communities, but most of them are silent, often from the initial care to the later love. The community has a life cycle of germination, growth, stability and silence. In order to promote the development of the community and develop the potential customers of the community, high-quality operation is also needed.
Operation is inseparable from teams, and community operation teams usually need four types of people to form, that is, people with appeal, more time, strong learning ability and good group chat. Through these kinds of people, we can quickly grasp the community dynamics and create a good operating atmosphere.
In order to avoid entering the silent period, it is necessary to extend the stable period as much as possible, which requires daily operational items, such as hot news analysis, topic discussion, group sorting, community sharing and so on. And community punching is also a good tool to keep the enthusiasm of the group.
For inactive communities, the book also puts forward seven skills to teach you to activate communities, tap customers and conduct high-quality operations. These methods are very practical, and readers can directly use them in their own community operations.
Insurance Online Trading, with the help of insurance marketing, clearly explains the online trading process from startup to customer acquisition, maintenance to marketing. Compared with ordinary theoretical textbooks, this book is a martial arts secret book that can be used directly on the battlefield. It not only has dry goods that can be used directly, but also has several simple tools. We just need to practice according to the rhythm in the book. I believe that readers will do exercises according to the contents listed in the book, and then take them to a circle of friends to practice, which will have great gains.
(Image from book)