Classification of target business objectives
First, about target classification.
Target classification is a big concept.
If there is no limit, in theory, an infinite number of target classifications can be given, such as individuals, organizations, society, countries, human beings, and the world. , and it is almost inexhaustible to continue to carry out secondary, tertiary or even more classification.
Unless we specialize in target classification, it is enough for us to have this knowledge.
In the workshop of "Ma bu" or horse stance just look, target classification refers to business objectives at first, and then from the perspective of undertaking organizational mission, vision and values, several dimensions related to organizational operation and development are clarified and classified, so as to facilitate organizational thinking and guide practical operation.
Business objectives are a big basket, and different objectives need to be classified into different small baskets.
Classification is very important.
This is the beginning of learning and training logical thinking to structural thinking and systematic thinking.
Goal classification is an indispensable part of setting goals. As shown in the figure.
Secondly, the classification of targets in static and dynamic baskets
Static goal is the goal of absolute value, and it is introverted.
The company's revenue this month is 10 million, producing 10 products and adding10 servers for technology research and development are static targets, but they are all fixed targets.
It is not enough for a company to have static goals, but also dynamic goals.
Dynamic goal is the goal of relative value, not looking outward.
The company has operations all over China. In this city, market share, industry ranking, old customer renewal rate, conversion rate, etc. Are static targets.
Static goals look at yourself, dynamic goals look at others, look at the environment, and look at the world.
Static and dynamic baskets are also multi-angle baskets.
Third, the bottom line and dream basket in goal classification
Target classification reflects the multi-level nature of the target.
There must be at least two sets of goals, generally speaking, there must be three sets, the bottom line goal, the median goal and the dream goal.
The bottom line goal is an effort goal without credit and a benchmark for guarding the bottom line.
Experience reference value: in general companies, the bottom line target will be set at 10%, which is10% higher than last year; For a good company, the annual growth rate is 30% higher than that of last year, the median value is generally 50%, and the high value is generally above 100%.
For different goals, there are differences in the realization of incentive mechanism.
The bottom line goal is to protect the company's bottom line, and the dream goal can stimulate people's internal driving force to the greatest extent. Scalpers and star employees are indispensable to the company.
The basket of bottom line and dream is also a multi-layer basket.
Fourthly, advantages and invisible baskets in target classification.
The target classification here ranges from enterprises to individuals.
The explicit goal is business, and the implicit goal is the improvement of people's ability and literacy.
People's goals are not focused on setting goals, but will be reflected in the three swords of building teams, practicing teams and building culture.
This is also the difference between business objectives and performance objectives, and performance objectives include business objectives.
The dominant and invisible basket is also a multidimensional basket.
Five, the king of goals
Survival culture is the cultural background of every organization. Being bigger and stronger, with a lasting foundation, is the inherent gene of each organization's mission and vision, and also the dream of the organization.
The survival culture of an organization is to lead a group of people to live.
But everyone has Maslow's clear or vague five-level needs in human nature.
Maslow's interpretation of human nature has nothing to do with knowing him or not.
Everyone has a dream, and dreams need to be supported by dream goals.
Otherwise, it is a fracture between individuals and organizations.
Dream goal, dream goal, a dream goal can only be achieved by doing a lot of innovation.
The dream goal has been realized, probably the best team and the best people in the organization. From the perspective of human nature, there must be brave people under the four rewards!
Every year, the organization sets a very high goal, and there is always a department that one boss can accomplish, but the proportion is very low, right? Therefore, the bonus given to him is particularly high.
For a sales team, the base target is, for example, 3 million, 10 people, and the human efficiency is 300,000; His median is 5 million, and the 10 team is 500,000. The dream goal is 1 10,000 or even 1 10,000; The sales boss achieved 3 million yuan and got only 3 commission points. When he reaches 5 million yuan, he may get 5 commission points. When he achieved 100000, my commission point was10. The bonus package is very big: when it reaches 6.5438+million, the commission is 6.5438+million, while when I reach 3 million, the commission point is only 90,000, a difference of 9.65438+million.
The goal of dreams is always to encourage the best people.
The incentive system behind the dream goal must be the highest.
The mechanism of twisting the trigger of people's hearts is the correct mechanism, and the goal created is the king of the goals that the company expects.
The organizational cultural background of King of Goals is wolf culture, fighting culture, survival culture and victory culture.
The organization that realizes the king of goals and constantly promotes the emergence of the king of goals is not necessarily the king.
The king gene grows in the mission vision and deduces the corresponding development values through different stages of behavior, thus achieving the goals of different life cycles of enterprises. [/cp]