Media industry, that is, media industry, refers to an industrial group composed of media entities that disseminate all kinds of information and knowledge. It is a special industry that produces and disseminates various information products in the form of words, graphics, art, language, images, sounds, numbers and symbols, and provides various value-added services.
As an industry, the media has similarities or similarities with other industries, but it also has its own particularity and inherent stipulation. Details are as follows:
Media industry is an attention industry; The media industry takes information service as the main body; The main body of media industry management is media enterprises or enterprise organizations; The main means of resource allocation in the media industry is the market; The production mode of media industry has typical industrialization characteristics.
The advertising industry refers to the industrial category that obtains profits through advertising creativity, planning, design, production, display, release, testing, management, investigation, release, scientific research and development, technology promotion, effect evaluation, media operation, brand agency, etc. The so-called advertisement refers to the paid information release for commercial or other purposes.
Advertising industry is an important part of modern service industry and cultural industry, which plays an active role in shaping brands, displaying images, promoting innovation and development, guiding consumption, stimulating domestic demand, spreading advanced culture and building a harmonious society.