Recently, new progress has been made in the renaming of Jianghuai Automobile: On February 2, 65438, Jianghuai Automobile officially announced that Jianghuai Volkswagen Automobile Co., Ltd. was officially renamed as Volkswagen (Anhui) Co., Ltd.
Finally, the dust settled, JAC or JAC.
Jianghuai Volkswagen Automobile Co., Ltd. was established in 2065438+February 22, 2007+2007. Jianghuai Automobile and Volkswagen each hold 50% of the shares.
In the first half of this year, Volkswagen increased its capital to 75% and gained absolute control. Jianghuai Automobile's shareholding in the Jianghuai Volkswagen project has dropped from 50% to 25%.
At the same time, Volkswagen has also become a shareholder of Jiang Qi Holdings, the controlling shareholder of Jianghuai Automobile, holding 50% of the shares.
Volkswagen's investment in Jiang Qi Holdings and Jianghuai Volkswagen's capital increase are 2.383 billion yuan and 65.438+609 billion yuan respectively. Among them, Jianghuai Volkswagen, namely Volkswagen (Anhui) increased its capital by 83 million yuan in the first phase.
Judging from the sales situation in recent years, although Volkswagen has surpassed Toyota, it has become the car company with the highest sales volume in the world. However, compared with Toyota, Volkswagen has two shortcomings: one is the low profit of bicycles, and the other is its heavy dependence on the domestic market.
But there is no way. Globally, especially in the United States, Canada and Southeast Asia, Volkswagen's sales are far less than Toyota's.
Therefore, Volkswagen must deepen its domestic market in order to stabilize its position as the global sales champion. Even if the annual sales volume of North and South Volkswagen exceeds 4 million vehicles, you need to find a third partner for Volkswagen, namely Jianghuai Automobile.
After the establishment of Volkswagen (Anhui) Co., Ltd., Volkswagen not only promised to award Jianghuai Volkswagen 4~5 pure electric vehicle brand products, but also gave priority to the production of Volkswagen's B and C plug-in hybrid and fuel versions in Jianghuai Volkswagen. In terms of production capacity, it is estimated that the production capacity of 200,000-250,000 vehicles will be realized in 2025. The revenue target is 30 billion yuan.
Imagine, if JAC Volkswagen doesn't change its name to Volkswagen (Anhui) Co., Ltd., or if JAC and Volkswagen share 50%, will Volkswagen invest more models in JAC Volkswagen?
You can definitely answer: no!
For JAC, although on the surface, the public has absolute control over JAC Volkswagen's projects. However, with the help of Volkswagen's brand influence, Jianghuai Automobile will naturally gain many benefits once its sales volume rises in the later period.
Moreover, JAC's move is also helpless. If it were FAW or SAIC, Volkswagen would not be so strong.
The only thing that worries me is that if we don't grasp it well, Jianghuai Automobile may also become the main engine factory of Volkswagen in this project.
So I want to say that the renaming of JAC Volkswagen is a double-edged sword for JAC.
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