1, website technicians: including artists, programmers and operators. The competition between online schools is fierce. While achieving the project objectives, we should pay more attention to the safety of the website.
2. Educational Administration: Know how to use the most basic video editing software such as windows movie maker and AdobePre for video editing and audio editing.
3. Marketing personnel: It can be subdivided into marketing personnel and bd personnel. Marketing personnel are responsible for telephone sales, face-to-face sales and market establishment, while bd personnel are responsible for public relations cooperation and publicity.
4, the corresponding management personnel.
Basic operation of online schools: the core competitiveness of an online school is excellent teachers: teachers are the creators of online school content and the creators of teaching resources that users are most eager for. A famous teacher is the most direct proof that an online school is strong or not. Only excellent teachers are what students like in start-up online schools. In operation, the staff of the website must be familiar with their own business. As the staff of the online school of certified public accountants, everyone should know the registration, examination, inspection time and basic examination of the meeting. Online schools should consider the specific situation of candidates and introduce various learning methods for all kinds of students. Those who can't access the Internet can provide CD and mp3 formats. If you can't pay online, you can provide the purchase point of online school recharge card, and if you can pay online, you can provide the online payment network interface.
User experience of online schools
The user experience of an online school mainly has two aspects. On the one hand, it is the experience of teachers' teaching style and teaching ability to users. Students like teachers who are humorous and meaningful. For example, the course of certified public accountants is very boring. Many teachers talk about courses that make people sleepy and difficult to understand, while some teachers are good at attracting users in a humorous way, so that students can quickly enter the state and understand knowledge.
On the other hand, it is the user experience of the website. Through various front-end technologies and program functions, users can learn what they want to learn faster and solve more difficult problems. In this respect, we referred to more than a dozen large online schools in China at that time, and finally integrated the advantages of many companies to optimize the user experience, such as dividing each lecture by key points, so that students can find what they want to learn faster. The handout next to it also changes automatically with the teacher's teaching. The handout also provides the problems and notes of online selection. , and provide a wealth of online assessment functions, so that students can know their learning status at any time.
In addition to learning content, students' needs should also be tested at any time, so online schools must have a rich question bank. In this respect, we have collected the most comprehensive note bank in China, and teachers have created some questions to meet the evaluation needs of students through one question a day and mock exams.
Popularization of online schools
Lectures and Lectures: Do you still remember the seminar on old pushers held by Zhao Xinxian, the founder of Sanjiu Medicine? Facts have proved that this trick is still effective today, and many institutions will adopt this trick every time they register. The students at the meeting are cautious economic men, but their immunity to this trick is still not good, and the teacher's influence on the students is still relatively large, which can be regarded as the marketing method of sns! Report some practical methods to the students through the lectures and lectures of famous teachers. Do you want to continue listening? Because of the speed of sound in today's era, if you want to know about the aftermath, please attend the professor's lecture in xx for free.
Overwhelming campus agents: most of the candidates for CPA are students at school, so it is necessary to cover these audiences, and the coverage of these audiences depends on campus agents. Now many students have entrepreneurial ideas, and there are also many campus agent platforms and entrepreneurial platform forums in China. Coupled with the cooperation of some sns websites, it is easy to find students from note-taking majors and related institutions, and finally find suitable students as agents, and through reasonable salary encouragement, prospects and training.
Promotion on the Internet: Promotion on the Internet mainly relies on online marketing methods such as baidu promotion, seo and blog forums. At present, many video websites are also the promotion channels of online schools. It is also very useful to attract students by offering free viewing on video websites through some excellent courses. There are also some online school display or navigation websites, which generally need to be paid for. However, after our test, the ip quality of these websites is not very good. Besides baidu promotion, the most effective way to pay for online promotion is cps advertising or fixed advertising space on targeted websites. The cooperation effect of advertising through Expo-related websites is very good!
Publishing books and giving them away for free: These two offline promotion methods need the strength of some teachers. By publishing some exam books that candidates like, such as exam tips and exam simulation questions, along with free learning membership cards or free notebooks of online schools, offline books interact with websites online, which are all good promotion methods, which can not only improve the authoritative position of online schools in the eyes of users, but also have very good promotion effects.
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